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Top 5 digital marketing factors to take note of in 2018
Another year has flown by and we have reached the stage of the calendar where we either review the year, preview the forthcoming year, or both. Like many previous years in the SEO, PPC and digital marketing industry 2017 has given us many changes – some of these you will perceive to be for the […]
Google improves location services based on the country you’re visiting
There has been a change which has recently come into existence on Google searches. Now unless you are going abroad, this probably won’t affect you, but even so, we think that it is quite an important change and therefore one worth blogging about! Google has changed the way its country searches are conducted on desktop […]
Is there a decline in featured snippets and will it affect you?
In July this year, we wrote an article about featured snippets – more especially, the apparent relationship between the increase in these and the reduction in ‘pure’ organic clicks. The summer and autumn have passed, and nearly 6 months is a long time in any industry. Things have changed and we seem to be noticing […]
Losing conversions at the checkout stage? This may be why
A deal is never done until it’s done. Signed, sealed, delivered. It’s not over till it’s over. You get the idea – something isn’t guaranteed or certain until you have actually seen it happen or have the evidence of it so. If you own a business and are e-commerce related then nothing will ring greater […]
Will you need to pay closer attention to your AdWords spend?
When it comes to advertising, budgets and spending your money on these ventures, keeping track is important. If you are going to take the risk and shell out, you need to make the best possible chance of getting the best return on your ‘investment.’ A new change made by Google recently may well be able […]
Will the new Google My Business button increase conversions?
Will someone soon “book online” on your page? Will this be coming to a country near you (including the UK?) Our latest posting concerns a new feature added to the platform of Google My Business (GMB) [for some that is, and for now!] Google has decided to add a button called “book online” which will […]