Why Does My Business Need Digital Marketing?
Get Found Online
Increase your online visibility and be found easier than a picture of Kim Kardashian’s bottom. Get In Front of a bigger audience by introducing digital marketing into your sales and marketing strategy. Digital marketing is essential for online businesses to get In Front of their target audience and ahead of competitors via organic search engine traffic or paid advertising channels.
Get On The First Page Of Google
Dominate your industry by having a strong presence on the first page of Google. Did you know that 91% of people don’t click past the first page of Google?
If your website isn’t on the first page, you’re missing out on a lot of people looking for what you’re selling!
Gain More Traffic & Leads
Don’t pay London prices; we are an established Midlands based digital marketing agency that have been achieving exceptional ROI since 2008. We will work with you to implement a digital marketing strategy (including SEO and PPC) to drive relevant, engaged visitors and in turn work hard to ensure that this additional traffic results in leads or sales from the website.
Get In Front of Competitors
If your competitor is consistently appearing above you on page 1 in the search results pages then they are increased their brand awareness and taking business away from you.
Elements Of Digital Marketing
Search engine optimisation is the process of optimising a website in order to get increased search engine visibility and more search traffic in turns. This is often referred to as organic or natural search traffic. Being higher on the first page of Google naturally leads to a higher Clickthrough Rate (CTR) than if you were at the bottom of page 1, which increases your chances of more leads and sales.
PPC is an online advertising method that helps customers increase exposure of their website in the search results by paying to appear at the top of Google. Pay per click means that you pay for each click on your ad unlike organic search where a click on your listing is free. PPC is a great way to increase sales short term as well as give a great return when the campaign is well optimised and managed.
Social media marketing is the process of utilising social networking channels as a marketing tool. The main beneficial outcomes of social media marketing are increased brand awareness, increased social traffic and more quality leads. Social media is also a great platform for engaging with new and existing customers.