Why does my business need Call tracking setup?
Make Informative Marketing Decisions
Call tracking can help you to assign a value to each marketing channel you are spending on. By doing this you can see where your calls are originating from and make necessary business decisions to improve your marketing decisions. For example if a SEO campaign leads to calls whereas a PPC campaign may not.
Understand your return
By understanding your return on investment you are able to make better informed decisions about your ad spend. You can also optimise your campaigns by adjusting bids accordingly. For example in PPC, we can see which ads triggered the calls and which did not and continually improve and optimise the campaigns for maximum return
Call Tracking Services: The Process
What we record
We can help you track channel specific phone calls by providing a specific number and implementing some web code.
Some of the call-specific metrics that can be gathered by using our calling tracking service are Call location, Date, Time, Caller Tel, Duration and more.
How we do it
Code is added to your website, which changes the telephone number on your site dependent on how the user found out about your website. This is extremely simple to do.