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Google to change how local search results are being generated

Google has recently confirmed their new update, which will affect how local search results will be generated. The process began back in early November, and is now full rolled out. In this article, we will look at what the new update means, how the update will affect search results and the impact it will have […]

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BERT: The new Google update explained

Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what exactly is BERT? Why have google said it is the ‘most important update in five years’? How will this update affect SEO? We […]

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New lead form extensions are being tested by Google Ads

Google Ads have recently announced that they are testing a new way for businesses to gain more customer information through the use of lead form extensions. This is a new and exciting feature, so we will look at it in further detail and explore the uses of the ad extension. What does it do? Ad […]

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Why does my website have a high bounce rate?

An alarming high bounce rate causes a lot of concern for online marketers. It displays the number of visitors that left your website, or ‘bounced’ back to the search results after viewing only one page. Most websites see a bounce rate between 26% to 70%, according to a study conducted by rocket fuel, as the […]

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LinkedIn recently launched improved targeting tools

LinkedIn have recently enhanced the tools used for targeting, to make it easier for advertisers to reach their desired target audiences. The new features that have been introduced include a more sophisticated and inclusive audience, improved targeting and more intricate reporting features, within the sites campaign manager. The changes were made to these features as […]

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Google Ads introduces 2 new ways to target users

  Google Ads is currently rolling out two new ways in which you can reach target audiences through Google search. Google Ads have announced their launch of both affinity audiences and seasonal event segments, for in-market audiences. These additional features are to be launched within the upcoming weeks, so here’s a little more information about […]

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