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How to enhance the Customer Experience using Digital Technology

Many companies have been seen to experience significant change as the line between online and in-store business continues to blur. The development of digital technology and PPC management services have also worked to greatly intensify the competition, creating new opportunities for innovation and thus making the field more unpredictable than ever before. The driving charge […]

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How does Google fight Disinformation in the Search Results?

Disinformation, otherwise referred to as ‘fake news’, is an issue we all become vulnerable to from the moment we step foot onto the internet; and the widespread of such information seems to have grown rapidly over recent years. Of course, we’re all going to have different perspectives and opinions over what should be considered under […]

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Research in local search

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What can research tell us about the local search market?

As we start the New year you may be sitting wondering how you can get your business or company to make an impact in the local search results. Gaining traction on local search has become more difficult. This is mainly because more people are engaging with local SEO and recognising how lucrative it is for […]

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The relationship between customer reviews and your business

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The latest review data and what your business can gain from it

Chances are you have or know a business that it is powered and propelled by the reviews of its customers and previous users. The latest data on website reviews makes for some interesting reading. Perhaps by reading, digesting and putting some of these conclusions into action, it may help your business gain a competitive edge […]

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Why should organic and paid ads be different?

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Why is the difference between search results and paid ads important?

People search things in Google (and other search engines too) to find results. When someone searches their aim is to find the most relevant page based on what they are looking for.   Some people are aware (but not everyone) that Google splits its search results into two. Firstly, there are organic search results where […]

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The power of search verses other mediums

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Why should I be aware of how important search is?

Our last post of 2018 brings us to the heart and crux of what we do. You may think we have a self and vested interest in promoting how important search is, but please don’t just take our word for it – a recent report backs this up well.   For quite a while now […]

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