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What does a google ‘penalty’ mean in terms of SEO?

We often hear the term ‘penalty’ when dealing with SEO in a lot of different contexts. It is used in many ways, and can be quite a confusing term when going into the industry. So, lets take a look at what the term ‘penalty’ means, what it can do, and how to avoid receiving one. […]

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Deciding whether to choose a general or specialist marketing agency

Hiring a marketing agency for your business will come with multiple decisions that need to be addressed. Whether you want to hire an agency to outsource your marketing or help your existing in-house marketing, you will need to decide whether to opt for a generalist or specialist marketing agency to support you. Both types of […]

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50% of consumers believe that search results show accurate information about brands

A new study, based upon 500 consumers in the U.S.A, has shown that only half believe that the information representing a brand in search results is accurate. This new research was published from a joint survey, conducted by Yext and Forbes. This study has also revealed that consumers will hold brands accountable when they believe […]

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Google sourcing less organic content than previous years

Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic posted from google are down around 8%, according to one digital marketing report from Merkle. Google is not the only search engine to […]

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Google launch ‘Google Go’ app worldwide

Google has recently launched the scaled down sibling to the google app, and it’s available to users internationally. Whereas the app, called ‘google go’ was previously only available to countries where most of the population was using low spec or dated android phones, it is now being made available to many more people. Optimised to […]

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New YouTube algorithm causes controversy for creators

A recent update from YouTube launched back in July has caused a lot of outrage for many content creators, according to a recent report from Bloomberg. The purpose of this significant update was to provide more visibility to children’s content, causing a spike in viewership for some channels, and a decline for others. YouTube released […]

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