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Research in local search

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What can research tell us about the local search market?

As we start the New year you may be sitting wondering how you can get your business or company to make an impact in the local search results. Gaining traction on local search has become more difficult. This is mainly because more people are engaging with local SEO and recognising how lucrative it is for […]

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The relationship between customer reviews and your business

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The latest review data and what your business can gain from it

Chances are you have or know a business that it is powered and propelled by the reviews of its customers and previous users. The latest data on website reviews makes for some interesting reading. Perhaps by reading, digesting and putting some of these conclusions into action, it may help your business gain a competitive edge […]

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Why should organic and paid ads be different?

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Why is the difference between search results and paid ads important?

People search things in Google (and other search engines too) to find results. When someone searches their aim is to find the most relevant page based on what they are looking for.   Some people are aware (but not everyone) that Google splits its search results into two. Firstly, there are organic search results where […]

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The power of search verses other mediums

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Why should I be aware of how important search is?

Our last post of 2018 brings us to the heart and crux of what we do. You may think we have a self and vested interest in promoting how important search is, but please don’t just take our word for it – a recent report backs this up well.   For quite a while now […]

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Twitter attempts to change the followers metric

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Will the absence of follower counts change the way you use Twitter?

You may be reading this thinking what are follower counts and how does this relate to Twitter? Whilst many people do not know them as ‘follower counts’ these are the statistics on everyone’s twitter page that show how many people are following them. Sounds obvious and common sense, but we bet you didn’t know them […]

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Will Google's new performance tool help?

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Will using Google’s new tool help your website perform better for SEO?

Today we would like to introduce an exciting new tool which Google has put live which may help your website for the better. The tool works by considering how your website performs relating to SEO characteristics and what impact this could have on your website. The tool is currently a test (beta) version and is […]

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