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Breach in GoDaddy Hosting left Undetected for Six Months

GoDaddy has recently been seen sending notices to their consumers alerting them of a security breach in their hosting. The breach has been described by GoDaddy as a hacker gaining the log-in information of customers, meaning the individual may have been able to change or upload website files. This breach in security supposedly occurred back […]

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What organic impact could Covid-19 have upon the retail industry?

With all of us marketers working to adjust our SEO strategies amidst the current coronavirus pandemic, it’s important that we explore the impact being had on organic performance and search interest trends. As more and more users are being encouraged to stay indoors and avoid public spaces, we are seeing a shift in typical online […]

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What should your business be focusing on during Covid-19?

The coronavirus pandemic has disrupted the world like nothing that has been seen in our lifetimes, and our response to this global outbreak is something that requires great reflection and planning. In the below article, we will aim to discuss the insights that businesses should be looking at in order to overcome the impact of […]

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Study finds 1 in 3 business owners don’t know how Google search rankings work

A recent study, (conducted by Fractl,) has found that there is quite a dramatic gap in the understanding around the workings of Google’s page rankings and SEO in general.   What did the study find? 900 people, (394 of which were business owners,) were surveyed on the topic of SEO and Google rankings. Whilst the […]

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How to get website traffic to begin conversions

A common issue amongst business owners is getting traffic to take the next step towards conversions. This problem expands across a wide range of businesses and can require taking different approaches, depending on your business services and structure. In this article we will take a look at what it takes for different businesses to acquire […]

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‘Google My Business’ considered the most valuable local marketing tool

It has recently been recognised that Google My Business optimisation is currently the most valuable local marketing service available to businesses. This information has been sourced by a recent survey, conducted through 475 local marketers. It takes a look at the different factors, such as services, business plans, practices and salaries which are offered by […]

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