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How Google fights Disinformation in the Search Results in 2024

In an era where ‘fake news’ thrives across the internet, Google is continuing its battle against the distribution of misleading information. As we step into 2024, it is vital that we understand how Google is adapting as to counter this persistent issue.      Evolving Strategies    In response to the ever-growing challenge of disinformation, […]

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Maximising Revenue with Video Content in 2024 

The use of video has emerged as a powerful tool for companies aiming to boost consumer engagement over recent years, offering an effective means to expanding their digital footprint. While YouTube still commands a substantial share of the video sharing landscape, a multitude of worthy competitors now exist, offering content creators opportunities to monetise their […]

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Why You Should Test an SEO Agency Before Hiring, and What to Look Out For

Choosing the right SEO agency for your business is a decision that shouldn’t be taken lightly. After all, your online presence is crucial in today’s digital age, and you want to ensure that you’re partnering with a reliable, results-driven agency.   So, how can you test an SEO agency before making the final hiring decision? Let’s […]

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How Can SEO Transform Your Accountant Firm’s Online Presence? 

No matter your industry, SEO is a powerful tool that can help your business to achieve online success. But how could SEO work to transform the online presence of your accountant firm? In the article below, we will discuss essential insights and strategies to enhance your website’s visibility and credibility, attracting more potential clients as […]

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How PPC Management Can Enhance the Customer Experience

As the distinction between online and in-store commerce continues to blur, many businesses are undergoing major adjustments in their operations as to avoid falling behind the times. The growth of digital technology and PPC management services has led to a significant increase in online competition between businesses, opening up new opportunities for innovation, but also […]

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Can Social Media Marketing really Help Your Business?

In recent years, social media has taken the place of traditional communication channels, such as email, for consumers and businesses alike. Beyond keeping up with the newest memes and celebrity rumors, social media can bring a number of advantages to businesses operating across a range of industries – It’s not a tool that should be […]

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