Why You Should Test an SEO Agency Before Hiring, and What to Look Out For

Choosing the right SEO agency for your business is a decision that shouldn’t be taken lightly. After all, your online presence is crucial in today’s digital age, and you want to ensure that you’re partnering with a reliable, results-driven agency.  

So, how can you test an SEO agency before making the final hiring decision? Let’s explore some key considerations and questions to help you make an informed choice. 


 Word of Mouth 


First and foremost, seeking word-of-mouth referrals from trusted sources can be a great starting point. Recommendations from other business owners who have had positive experiences with an SEO agency can give you confidence in their abilities.

If you don’t have access to referrals, it’s essential to do your due diligence. 

Someone communicating via the laptop and phone, with SEO agency

Reliable Communication 


When evaluating potential SEO agencies, pay attention to their responsiveness and communication style; Are they prompt and attentive in addressing your queries?  

Consider how their communication aligns with your preferred way of working. If they take a long time to respond during the initial stages, it might be an indication of slower communication in the future. 


 Services Tailored to your Requirements 


Another crucial factor is whether the agency understands your business and its ever-changing needs. They should be asking relevant questions to develop a customised online marketing strategy that aligns with your goals.

A strong partnership requires a deep understanding of your industry, target audience, and the unique challenges that you face. 


Transparency is key when it comes to the services provided by an SEO agency. 


 Inquire about the systems and tools they use to track progress and measure success. Look for agencies that provide detailed reports, not just keyword rankings.

Reports should include organic traffic, conversions, and other metrics that demonstrate the impact of their efforts on your business. 

The reporting information should be presented in a clear and understandable manner. While you may not need to know every technical detail, the reports should provide enough information for you to learn from and make informed decisions.

Ask for examples of their reports to ensure they meet your requirements. 

two ladies with brown hair sitting in a room, discussing seo strategy to implement in the business

Consider the long-term strategy of the SEO agency. 


 It’s crucial that they are aware of your current priorities and can adapt their approach accordingly. Additionally, the agency should be knowledgeable about the evolving landscape of SEO and be prepared to stay ahead of industry changes.

They should be able to guide you through the future of your online presence, taking into account your business’s growth and evolving needs. 


When evaluating an SEO agency, don’t underestimate the importance of seeking second opinions. Request testimonials and evidence of results from former or current clients. This will help you gauge the agency’s track record and success in delivering tangible outcomes.

It’s also beneficial to review case studies of businesses similar to yours to assess their expertise in your industry. 


By testing an SEO agency before making a hiring decision, you can protect your business from falling into the hands of ineffective or unscrupulous agencies.

Your online presence is an integral part of your reputation and success, so it’s crucial to partner with an agency that understands your needs, communicates effectively, provides transparent reporting, and has a track record of delivering results. 


Take the time to research, ask the right questions, and evaluate potential SEO agencies. Your business deserves a partner that will prioritise your success and help you navigate the complexities of SEO with understanding and expertise.

With the right SEO agency by your side, you can unlock the full potential of your online presence and drive meaningful growth.  

Get in touch with In Front Digital and get your Free SEO consultancy with one of our experts!