Local SEO (Maps)

Mobile users search for local business

According to search engine watch, 1 in 3 mobile searches on Google are for local businesses and users looking to convert (i.e. directions, contact information etc). If your local business does not prominently appear on Google Maps (formally Google MyBusiness) then you will lose out on this potential customer stream.

Bring in more customers

To flourish, any business needs to have the opportunity to attract customers but if you aren’t appearing in the maps then how can you even compete?

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What Does Local SEO Involve?

Keyphrase Research

Our team will collaborate to understand your business goals and conduct in-depth keyword analysis to identify locally relevant search terms. These key phrases collectively drive solid traffic.

Advanced On-Page Audit

Website optimisation is crucial for Google rankings. Our SEO experts will work to review essential on-page elements such as meta tags, header tags, landing page content, and even alt tags, identifying areas for improvement and optimisation.


We will identigy and build relevant local citation references to your site, ensuring consistency. These citations act as votes for your Google My Business listing, boosting authority in local maps.

Content Development

Collaborating with you, our team will create content that engages your customers, improving keyword occurrences for enhanced location relevance.

Reputation Management

We provide a strategy for obtaining online reviews on Google to enhance your local standing and authority against competitors, a critical aspect not to be overlooked.

Why Does Your Business Need Local SEO?

Target Specific Locations

Small businesses commonly prioritise their local market, eliminating the necessity for expensive nationwide SEO campaigns. This focused strategy enables us to maintain cost-efficiency, deliver prompt results, and ensure strategies align seamlessly with the client's business goals.

Mobile Users Seek Local Businesses

Every third mobile search on Google is for a local business, where users seek directions and contact details. Not appearing prominently on Google My Business can lead to missed opportunities with potential customers.

Attract More Customers

To thrive, any business must attract customers. If you're not visible where your customers search, how can you compete? In Front Digital helps small businesses to level the playing field, allowing them to compete with larger corporations in their local areas.

Why Choose In Front Digital?

  • Trusted Google Partners: In Front Digital are Google Analytics certified, working to adhere to Google’s rigorous best practices
  • Free SEO Appraisal: Our team works to provide valuable insight into the online market space, offering market analysis, competitor insights, and competitive strategies
  • In-depth KPI reporting: Stay informed about our actions and their impact on your SEO
  • Honest and Realistic Goals: Our SEO experts provide estimated returns before commencing work, providing transparent and achievable goals that adhere to your business needs
  • Comprehensive SEO focus: We consider all factors of SEO, prioritising on-page elements and content development for long-term success

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