abc selfstore camden
abc selfstore google my business/local

London self storage company looks to increase enquiries through local and organic SEO

We initially worked with the ABC team in order to help increase their visibility in the local search space. They wanted to improve levels of traffic in both the Local map listings (map packs) and general organic SERP listings through targeted keyword optimisation.

The initial brief focused on increasing search visibility across a number of areas from generic location led terms to creation of targeted landing pages for customer personas.

73

keyphrases on page 1 of Google

182%

annual increase in organic traffic

13

Top 3 Google Map Pack Listings
JBP_9861

What we did

Google Local/ Map listings – We helped to set in place a strategy for both on, and off page elements. This helped to quickly optimise the site and increase the client’s map ranking positions for desired locale keyterms. From citation building, to setting a review strategy, local link building and content optimisation. 13 top 3 Google map rankings.

Organic Search – As well as optimising the website and helping to work with the ABC team to improve landing page conversion rates and page usability, which were applied to both SEO and PPC campaigns, we focused on targeted outreach campaigns to help drive relevant referral traffic and increased search visibility. We consulted on content development plans, and audited the sites content overall. This has helped to lead to over 180% increase in organic search traffic in one year!

“We’ve been working In Front Digital for several years now following a personal recommendation. Matt and his team offer a very professional and reliable service in a sector not known for either! Monthly reporting on agreed KPIs and keyword benchmarking ensure that we always aware of our site’s performance. This together with regular on and off-site technical reviews helps guide our in-house team’s content planning and delivering the best web experience we possibly can in an ever-changing and highly competitive environment. No hesitation in recommending to others.”

John Milton, Director, ABC Selfstore
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