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kps-brief

Software provider looked to increase amount of leads through targeted digital marketing campaigns

We were initially contacted by Roger and the team to help improve their digital marketing efforts and our remit was wide, from SEO, PPC, digital PR, usability and conversion enhancement. Previous digital companies had not delivered in SEO and PPC and we could see that we were inheriting poorly structured PPC campaigns that had as a symptom, poor performance and that initially needed to be analysed and refined in order to improve the quality of leads to the site. SEO rankings were also needing vast improvement.

152%

Increase in organic traffic

33

Average monthly leads

123

Page 1 rankings

JBP_9802

What we did

Due to In Front Digital’s vast experience within this field and to make the most of the client’s existing suppliers, we quickly took the lead to project manage external consultants, developers, designers and other digital agencies, to help move the campaign forward efficiently and to gain timely results.

We analysed existing campaign, strategised improvements and implemented these across core digital marketing channels, including SEO & PPC.

Paid search included full search marketing, social media advertising and hyper targeting specific demographics across multi-channels. This led to successful campaigns that were powerful, precision delivered and with purpose.

The end result being a large increase in rankings, traffic and leads to the site each month.

“Knowledge Powered Solutions have been working with In Front digital for nearly 3 years and have been delighted with the results achieved by Matt and his team. We receive detailed monthly analysis and Matt is really pragmatic and focuses on the strategies that deliver the greatest returns.”

Roger Haddon, Managing Director, Knowledge Powered Solutions
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