What we did

Paid Search Campaign – We worked closely with the client to understand their commercial market, profile the desired demographic and research the keywords and places that these potential customers would be online. From this we built a strong performing PPC campaign that gained ever increasing sales but, for less Ad Spend each month. This is testament to our 166% increase in paid conversions and reduction of Ad Spend (by 21%), improving Return on Investment as we go.

Organic Search Campaign – As part of any ongoing SEO campaign, we factor in how a site converts and the user experience from the off – this will improve sales and makes the most of any traffic to the site. We worked with the client’s developers to ensure the site was tested and converting before it launched. We then targeted low hanging fruit search terms, identified through research, and have a glut of position 1 rankings (from 0), when the site was launched – a little over a year ago. The overall result now is that the client is very much visible for the vast majority of hundreds of keywords that prospective clients search for when they are after their commercial ducting services.