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Building & Industrial Fastener Manufacturer 54% Increase in PPC Conversions

Europe’s leading fastener manufacturer looking to increase sales online and website user experience

EJOT wanted to increase their online visibility in their two core market areas, building and construction and industrial and to target key decision makers and influencers within each of these.

Email marketing, social media marketing, SEO and PPC were recommended as the key marketing channels to help achieve this. In Front assisted with the latter 2.

54 %

Increase in PPC Conversions

143 %

increase in Paid traffic for same budget

38 %

Increase in annual organic traffic

9 %

annual bounce rate reduction on PPC landing pages

What we did

Working in a consultancy basis with EJOT we helped to identify the following and drive incremental value to their online strategy.

PPC – Setup, optimised and managed PPC campaigns across a number of different sectors and target audiences. From search to display and remarketing campaigns. We have increased CTR monthly (first 6 months) for the PPC campaigns and drove more visits to the site for the same Ad Spend.

SEO – We helped to identify and give advice on a number of critical SEO elements and to help optimise pages of the site that have led to increased organic traffic, improved landing page experience and more sales.

Analytics / Consultancy – reviewing user experience and recommendations on improving KPIs throughout the eStore

“My requirements online are fast, lean and sexy. This can prove intensive and In front digital deliver a responsive, dynamic and progressive response including an annual audit of our international sites and quarterly analytical reviews inline with our results driven KPI. Highly recommended at all levels, from concept to completion.”

Nick Stubbs, EJOT UK