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Blundell Team at a show

Production machinery supplier sees large increase in web enquiries

We were initially approached by Paul at Blundell to help with their web redesign and site migration and to manage their PPC campaign. The requirement being to increase relevant traffic to the site and to acquire more customers for specific product ranges and product lines.

We carried out analysis of the market and reviewed competitors campaigns and strategies to enable us to build out a PPC campaign that targeted the right demographic and that drove sales enquiries. We were also tasked with reviewing site usability and conversion rate of the site landing pages.

30%

increase in organic traffic

128%

increase in conversion rate

46

page 1 rankings
JBP_9735

What we did

We worked with the Blundell team to understand fully their campaign requirements and we analysed the market and competitors and built a paid search strategy to increase the traffic and enquiries to the site through Google Ads (PPC).

At the same time we have advised the client on their new website launch and helped them to improve the conversion rate for enquiries when users land on their website. This has meant that we have more than doubled enquiries for the same marketing spend!

This consultancy also led us to optimising the site and creating an organic search (SEO) campaign where we have built long term results for the client on top of the initial project remit.

“Working with the Blundell team for several years, we have added value to their digital offering by improving drastically the conversion rate on their site, the amount of traffic that they receive and keywords that they on the first page of Google for. “

Matt Day, Director, In Front Digital
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