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Garden retailer sees a traffic increase of 72,000 organic visits in just one year!

Garden retail eCommerce shop wanted to increase online visibility and sales to be the UK’s number 1.

UK Water Features contacted In Front Digital in order to start increasing their online visibility for keyphrases related to their core products. There were problems with their ecommerce site that were hindering SEO results and the initial KPIs were to increase sales to the website (as sales were limited) and as the site was not gaining traction against other, well established competitors to compete in the search space for their keyterms.

The project therefore needed to drive engaged users who were interested in finding out more and purchasing the products.


Increase in organic non-brand visitors


keyphrases rank at position 1

53 %

increase in the site conversion rate


keyphrases in the top 5 positions

What we did

We initially helped on a consultancy basis to iron out the indexing problems with the site and to fully optimise the site for the products and areas that the client wanted to be visible for. The results were excellent and from this we continued in the capacity of monthly SEO management. This covered:

On Page elements – Optimised the site with the outlined keyphrase research we had conducted. Content writing to help add value and give greater user engagement. We helped to improve the ecommerce conversion rate of the site overall, which added additional value and revenue to the process.

Affiliate marketing management – we increase the amount of affiliates promoting the client’s products and increased affiliate sales.

Driving search engine traffic to the site – through careful planning, analysis and research we outlined relevant, authority sites (garden, home) that we contacted through structured outreach campaigns, where we offered valuable insights for these readers, driving referral traffic in the process. We helped to cement the client’s place as an expert in their field, which further solidified their search engine presence.

“I have worked with Matt for nearly two years now and he has brought a level of professionalism to the business with regards to the search engine optimisation, a crucial part of today’s ecommerce business. Matt dedicates time to work on chosen keywords and provides documented evidence each month of the work which takes place and also the results which he achieves. We are pleased to say that with Matts hard work we rank top for the majority of the key phrases we initially agreed and are constantly updating the list and targeting new terms. As a current client I would not hesitate to recommended Matt Day to other companies who require detailed SEO work.”

Eddie Riby, Managing Director Direct Global Trading Ltd