thebestwallpaperplace
the best wallpaper brief

Designer wallpaper store looked to recover from penalty and improve its search ranking positions

The best wallpaper place contacted In Front when they heard of our 100% penalty recovery record.  In short the elements of this campaign were two-fold. Recover from the algorithmic penalty and then to build on results and increase rankings and sales from organic search.

The initial plan therefore was to carry out a Link audit analysis followed by an ongoing seo management service.

109%

increase in organic conversions

25

keyphrases in the top 3 positions of Google

40

Page 1 rankings in Google

49%

increase in annual organic traffic
wallpaper case study

What we did

Backlink Audit and analysis – from reviewing the backlinks of the website from a variety of link tools and WMT, In Front carried out a full analysis of over 542 unique domains. From this list, we agreed with the client and poor/bad links were actioned and ultimately disavowed in Google. Coupled with other work, rankings almost immediately improved.

SEO management – working closely with the client we have been able to fully optimise the website, making improvements to landing pages, making content more engaging on category and product pages, amending meta tags and building up our off page presence to increase the awareness, referral traffic and search rankings of the site.

“In Front Digital are a very professional and friendly company with a huge knowledge of Internet Marketing. Their highly skilled team are constantly looking at ways to improve our business marketing through SEO, PPC management, website usability and social media plans. Their passion and expertise are indispensable to our brand and they are always just an email/phone call away, happy to help in anyway they can.”

Darryl Husler, Sales Development, Cream & Browne
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