702010:forum
702010:forum

Professional workplace learning solution company targets increased levels of traffic from Search Engines

The initial project brief was to look to expand and grow the levels of relevant traffic to the 70:20:10 forum throughout Australia and the world within their particular target audience, i.e. managers looking for a workplace learning solution for their workforce.

By working with the client we helped to identify their needs and set a strategy that was initially heavily focused on defining the actual audience that we should target and involved carrying out full keyword phrase analysis to identify the specific keyphrases.

105%

increase in organic traffic in 8 months since the start of project

61%

Increase in organic conversions

48%

Increase in total conversions sitewide
JBP_9850

What we did

From initially profiling and understanding the client’s requirements and particular marketplace we carried out the following to help better position the site with the keyphrases and users that 70:20:10 wanted to target. Results are stunning!

Conversion – advised on correctly tracking goals on the website. Useful  to show project ROI and helpful for client to make better marketing decisions.

Keyphrase research – we profiled the target demographic and translated this into the types of keywords that these users would be searching for.

SEO audit – recommendations on the areas of the site that were holding it back and not allowing it to reach its full SEO potential

Web architecture – suggestions on the usability of the site navigation based on the keyphrases we agreed

Page optimisation – details of how to optimise each page of the site from meta data to page copy and header tags.

“We’ve just had a team meeting and your audit is really good – miles ahead of what other companies are producing. The team were really impressed with it.”

Daniel Voyce, Lead Developer - 70:20:10 Forum
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