What we did
From initially profiling and understanding the client’s requirements and particular marketplace we carried out the following to help better position the site with the keyphrases and users that 70:20:10 wanted to target. Results are stunning!
Conversion – advised on correctly tracking goals on the website. Useful to show project ROI and helpful for client to make better marketing decisions.
Keyphrase research – we profiled the target demographic and translated this into the types of keywords that these users would be searching for.
SEO audit – recommendations on the areas of the site that were holding it back and not allowing it to reach its full SEO potential
Web architecture – suggestions on the usability of the site navigation based on the keyphrases we agreed
Page optimisation – details of how to optimise each page of the site from meta data to page copy and header tags.