What we did

SEO Management Campaign – from analysing the site we quickly focused on low hanging fruit in order to make the most Search impact in the shortest amount of time for the client. We reviewed keyword tools from Adwords to WMT data, in order to correctly select and target the keyphrases that the client’s customers were searching for. In Front carried out full content strategy and link building campaigns as well as build focused landing pages to target the new branches that Premier Scans had opened within the Midlands. Rankings improved and traction was gained in the new location, almost immediately.

PPC campaign optimisation – working closely with the client, we were able to quickly turn off poor performing keywords, ad groups and campaigns and systematically improve and build out more focused campaigns that have improved our quality score and lowered our bid costs. Meaning that conversions have improved as the ads are more targeted and costs have actually decreased.