What we did

From initially working with the client the SEO management process involved:

Identifying business goals – we worked with Falcon to understand who their target audience was and then worked to identify keyphrases against these individuals. In this way we helped to align the two and help Falcon meet its business targets.

Optimising the site – we recommended, optimise and implemented core SEO elements from website architecture, to copy writing, internal link placement, meta optimisation, content optimisation, landing page analysis and optimisation

Increasing authority – we worked with relevant, external sites and built partnerships that helped to refer relevant traffic to the Falcon Pools website and to build SEO value.