falcon pools
the brief from Falcon Pools

Award winning swimming pool designer and construction company wanted to increase its online visibility

Falcon Pools engaged In Front to assist with an SEO campaign in order to help improve their online visibility for core search terms, where they had no visibility and improve the overall levels of traffic and enquiries coming from organic search.

35

keywords rank on page 1 of Google

18%

increase in mobile traffic

1038%

increase in annual organic traffic
JBP_0901

What we did

From initially working with the client the SEO management process involved:

Identifying business goals – we worked with Falcon to understand who their target audience was and then worked to identify keyphrases against these individuals. In this way we helped to align the two and help Falcon meet its business targets.

Optimising the site – we recommended, optimise and implemented core SEO elements from website architecture, to copy writing, internal link placement, meta optimisation, content optimisation, landing page analysis and optimisation

Increasing authority – we worked with relevant, external sites and built partnerships that helped to refer relevant traffic to the Falcon Pools website and to build SEO value.

“I would to thank you and your staff for all your advice and efforts to achieve the excellent results in the visibility/positioning and ranking of our website. In my opinion In front Digital are a skilled SEO agency, we have been supported by you for SEO services and SEO management for several years and our ranking results have been quite excellent during this time. I would recommend you to any business looking to improve their online visibility and improve their digital marketing as we have been extremely satisfied with our results and on our return.”

Ian Storr, Managing Director, Falcon Pools
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