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Christmas decorations merchant experiences 250% overall increase in sales!

Christmas decorations merchant wanted to improve their seasonal sales

Eddie at UK Christmas World contacted us to get help with his PPC campaign as the company wanted to attract more customers and sales in order to help with the expansion of their business.

The goal was to increase the sales and improve paid search metrics such as click-through rate (CTR) and conversion rate by driving more visitors to the site at lower fees. With the ultimate aim being to improve and increase sales revenue for the client on their products. As this was a seasonal project, fast and targeted results needed to be delivered to capitalise on the window of opportunity.

250 %

Increase in sales

258 %

Increase in clicks

73 %

Increase of Sales from Shopping ads

What we did

Based on the client requirements, we carried out detailed research by analysing paid search data including competitor and keyword bids. As well as giving suggestions on website conversion changes and optimisations. From this we projected future ROI and click/conversion estimates and implemented an indepth Paid search campaign.

This enabled us to design a unique and bespoke PPC campaign that focused on Shopping ads, remarketing, search and display campaigns, ensuring that we achieved a low cost per conversion and maximised the clients traffic and sales from Paid channels.

“Matt Day and his team are fantastic at delivering results for your PPC campaign. My business focuses on selling Christmas decorations and it is very important to me to get fast results as unlike a lot of businesses which receive trade throughout the year, this is a very time-focused venture and we only get one shot at it annually. Matt and In Front Digital have provided a high return on investment for me and it is because of this that I would have no hesitation in recommending them to others.”

Eddie Riby, Managing Director UK Christmas World Ltd

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