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View of a Businessman using a smartphone with a Contact icon surrounding by app and social icon - 3d render

Expanded Text Ads

A short while ago we posted an article on the end of converted clicks (see the link) as one change to Adwords and the PPC area. We can now report a further change that is happening. The change has already started and is currently optional to follow, but towards the end of October 2016 this […]

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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

The end of converted clicks

We like to bring you up to date with innovations and changes in our industry, and today we can report on one such event that will be happening in the next few weeks. It concerns pay-per-click and Adwords and the departure away from converted clicks that will be happening at the end of September, which […]

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Casual business man hand, hipster, freelance browsing internet,  typing on keyboard, busy working on laptop computer, online working concept, close up, backlit, dark tone

The importance of a single ‘s’

Of course we are talking about http and https here. A few years ago Google stated that those sites using https would receive a small ranking priority than over the non S equivalent. Today we see https sites everywhere and for the most part we are probably unaware of their existence. Common areas where these […]

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POZNAN, POL - DEC 11, 2019: Laptop computer displaying logo of Google Chrome, a cross-platform web browser developed by Google

The old or the new?

When it comes to content this is the decision and the dilemma that many webmasters have. For a long time now there has been rumours circulating the internet saying that Google prefers and gives greater weight to newer posts and content rather than old ones that have existed for a long time. So strong is […]

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business-listing-information

Don’t get hung up

The telephone – once a revolutionary design that has had a massive impact on the way we communicate. Then came the computer and the internet – a seeming departure away from the telephone as things got less personal (well voice-to-voice anyway) and much more automated. In the age of online shopping and general e-commerce, automation […]

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google-search-image

Google’s Rich Answers and How It Can Benefit You

When it comes to blog posts, we are by default always aiming to rank number one in Google. But it is possible to get better than number one – really! The answer is to make the most of ‘Rich Answers’ – the correct term for the featured answers/snippets you will find in the information box […]

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