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Effective PPC Tactics To Increase Phone Call Conversions
With mobile becoming increasingly important to your online strategy, it’s surprising how many webmasters overlook the power of a phone call whilst trying to reach their target audience digitally through PPC. With […]
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New Google webmasters report finally released
Google announced in January that they were seeking testers for a new report in Google Webmaster Tools. The report was later named as the Search impact report. The testers eventually went on […]
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New Study Shows Users Search in Question Format Only 27 Percent Of The Time
A recent study has been carried out by Blue Nile Research on how search queries vary from user to user. The study, Psychology of the Searcher, explores the ways in which users […]
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Google to Stop Displaying Emoji Symbols In desktop Search Results
Even though Google only just started displaying Emojis in desktop search results a few weeks ago, they have already decided to drop them again. When emojis were first starting to display, many […]
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A start of another change? Google decides to alter URL’s for mobiles to make for an easier experience – for some!
Many, possibly most of us have smart phones these days. They can vary in shapes and sizes, but they all have one thing in common – the screen resolution is not as […]
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Google to show Twitter posts in Search results
If you are lucky, you will have recently seen Twitter posts in your Google searches on your mobile phone. Google have confirmed that they are experimenting by searching twitter feeds for information […]
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The seasonality principle: What is it and how does it affect your business SEO campaign?
Christmas decorations aren’t popular in June, while sun scream and barbeques are not popular in December. This is what people understand by seasonality – something is much popular around a certain time […]
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New Adwords Tools Announced as Mobile Outshines Desktop!
Following the news that mobile search has overtaken desktop search in 10 different countries, Google announced via livestream at their #StepInsideAdWords event on May 5th that some new mobile friendly tools and […]
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How is google’s mobile update progressing?
As you will know from our previous post, mobile friendly ranking algorithm was launched on the 21st April 2015. The question on most people’s minds is now that some time has passed, […]
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