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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

The new Google AdWords Label

There seems to be changes occurring all the time across the Google network and interface, and you would be forgiven for not being able to track them all or follow up what is new currently. Recently there has been a fairly big change occurred which is related to the layout of the search results. The […]

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google-update

DMOZ has now finally stopped

In some recent news we can confirm that as of 14th March 2017, DMOZ has stop working as an entity after nearly two decades. DMOZ was a directory which was special because it used humans to try and organise information. Now the emphasis is very much on machine organisation and as we move further into […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Google now displays how busy a location is

It’s well known that we all hate queuing, wasting time, being in some place when we could be doing something else etc. Brits are amongst some of the worst people in the world that this applies to. However, thanks to a new addition to Google searches, all those things might be something of the past, […]

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google-search-image

Google Projected to Own 80% Of Search Ad Market by 2019

In 2016, Google held 75.8% of the search ad market and in 2017 they are currently holding on to 77.8%, but according to researchers eMarketer this is predicted to increase to 80% by 2019. Due to this increase it is projected that Google’s competitors including Microsoft, Yelp and AOL are going to lose significant ad […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

What Does Google’s Fred Update Mean For SEO?

At the beginning of March 2017 webmasters started to suspect Google had released a new update due to fluctuations in traffic and rankings. It is believed that on March 8th a new unconfirmed Google update was released called Fred. We’ve heard of Pigeon and Penguin, but Fred? Webmasters have named this update Fred due to […]

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Wordpress homepage under a magnifying glass. WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL

The role user experience will play in the future of your website and business

As with any year in the digital marketing world the industry goes through a period of great change. In 2016 and specifically, we had a number of different algorithms and the introduction of ‘machine learning’ or ‘artificial intelligence’ which we have mentioned before. As technology continues to improve year on year, this is fed into the […]

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