You have your Adwords campaign set up and your ad text entices users to click through, now what? Many webmasters miss the most important step of making an online sale, your landing pages! If your landing pages are plain and have no call to actions, you aren’t encouraging people to convert which will make your […]
Rather surprisingly when it comes to news reporting, free and paid content is treated differently by the ranking programmes. Paid content doesn’t tend to get the same level of ‘audience’ as free content. What’s the problem? A lot of Google’s argument for this is down to something called the ‘pay wall’ – i.e. the point […]
Bing search has increased its market share in recent years to 20% of the market. The share from Bing 6 years ago was just 6%. Recent changes will continue to help the growth of Bing ads, ensuring they’re offering a solid service. Some of the newer features on offer from Bing include an iOS app […]
Although WordPress is an excellent CMS system, over the years it has become apparent that there are vulnerabilities that can be exploited. As a webmaster, you need to have a proactive attitude to tackle any security risks head on and prevent any serious damage to your website and brand sentiment. It is easy to get […]
The latest news to surface the SEO world is that webmaster tools is now going to be called “search console.” This change will happen gradually with full effect being noticeable in a few weeks. Google’s rationale behind changing the name is actually quite clever. They are conscious of what connotations can be associated with a […]
Paid search (PPC) is a significant driver of traffic when paired with SEO and should be utilised to it’s full potential so that you can reap the full advantages of your Google ads. Creating and maintaining a brand is a large part of marketing and online presence, so it’s surprising how many people forget to […]
