Updates
AI is changing how people search – here’s what that means for your business
Search is evolving quickly. More people are now using AI tools like ChatGPT alongside Google’s Gemini, and search engines themselves are becoming more AI-driven. At In Front, we’re already seeing how this […]
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The Recent Changes to Google Ads and Their Implications for PPC Campaigns
The PPC landscape is continually evolving, and keeping up to date on its changes can be crucial for the success of your campaigns. Recent modifications within Google Ads could have an impact […]
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Google’s Initiative for Sustainable Digital Marketing
In the dynamic world of digital marketing, staying ahead of the curve is crucial for success, and with the recent move towards sustainable digital marketing, businesses and agencies alike are finding themselves […]
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Is Google’s Mobile Search Engine Slower Than You Think?
In the ever-evolving world of online search, the speed at which information is delivered has become a defining factor in user satisfaction. Slow-loading websites can lead to high bounce rates and user […]
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How Google fights Disinformation in the Search Results in 2024
In an era where ‘fake news’ thrives across the internet, Google is continuing its battle against the distribution of misleading information. As we step into 2024, it is vital that we understand […]
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Are Google’s revenue reports a signal for worry?
We all know that times are tough at the moment. It would seem that this would even apply to well established, strongly rooted and highly influential businesses also. Google’s parent company Alphabet […]
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Google search to soon translate international news
Google have recently announced that users will soon be able to read news in other languages by way of its translation service. This is another such feature designed to give people even […]
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Major change coming to social platform YouTube
Google has recently announced a change that will impact anyone who uses its social media platform YouTube. Our latest article will have a look at what exactly this change is, why it […]
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What is the new ‘helpful content’ update and how will it affect me?
Google have recently announced that they will be launching a new algorithm called the helpful content update. Many of you will be wondering what yet another update is and whether it will […]
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