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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

The damage fake traffic could be causing you

You might be sitting wondering how fake traffic works. Any visits to your website or page can only be a good thing, right? Well, the answer to that is no, because there can be good and bad traffic. The rate of fake traffic is on the rise and has promoted calls for some type of […]

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Does Google have access to your medical details?

The title of the blog posting is something that will scare and cause a great deal of alarm to many people. The thought of any company or organisation obtaining information about a private person’s medical records and health is something that will rightly anger many people. This indeed however appears to be what has happened, […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

Will tech firms soon have to start paying publishers for news?

There has long been discussion on technology platforms, and their relationship to news and the revenue streams which are provided on this. There also surfaces questions of competition and monopoly within this subject. It does however look like those things may soon be about to change. Our latest article will explore this in more detail. […]

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Twitter introduces an audience limiter

All digital platforms regularly change. Sometimes new features are added, sometimes old ones are taken away, or there is often a degree of experiment associated in finding out what works for the platforms and their audiences. As a digital marketing company, we think it is important to keep our own audience updated on changes that […]

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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

New rules for Google Ads in PPC – important read

Anyone who uses PPC and paid adverts will be aware that there are strict rules for advertising. Users who fall foul of these are likely to receive a warning notification (sometimes called a strike.) Google Ads operates a ‘three strikes and you are out’ principle, meaning that if you breach the rules three times, your […]

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Wordpress homepage under a magnifying glass. WordPress is a free and open-source blogging tool and a content management system (CMS) based on PHP and MySQL

Search by picture – a new revolution which could help you?

A potential new revolution in the way we search has come to Google, although the bad news for the UK audience is it is currently US only and in a Beta trial version. Still however, it is worth taking a look at and certainly not something to ignore even for the UK market, as it […]

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