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google adwords rebrands to google ads

Google AdWords Rebrands To Google Ads

On 23rd October 2000, Google AdWords was born. Starting their journey with only 350 advertisers on board, today Google has millions of advertisers that generate billions for Google and the economy. As of 27th June 2018, things are changing. Google AdWords has now rebranded to Google Ads and consolidated its products to make the platform […]

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new google tool release

URL Inspection Tool Added To Google Search Console

A new beta feature in Google Search Console has been released called the URL inspection tool. The function of this tool is to give you behind the scenes insight into a singular URL on how, or if, Google indexed that page. In Google’s statement, they stated that the tool “provides detailed crawl, index, and serving […]

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google search console changes

Google To Amalgamate Properties in Search Console

If you are a webmaster, you will be familiar with Google Search Console and the process of adding multiple properties for one domain in order to gather all necessary data. This may be about to change. John Mueller, Webmaster Trends Analyst at Google, has now revealed that they are looking to simplify the process. Today, […]

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new 2018 google adwords interface

New Google AdWords UI Coming July 10th!

The time has come to say our final goodbyes to the old Google AdWords interface, if not a little earlier than we were expecting! It was announced earlier this year in March that the old AdWords interface was going to be phased out by the end of 2018, making the news that the new interface […]

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slow sign

Websites Are Less Mobile Friendly Today Than They Were A Year Ago

According to new metrics released by HTTPArchive, the Internet is less mobile friendly today in 2018 than it was in 2017. What is HTTPArchive and where did they get this information? HTTPArchive is the sister project of Archive.org which takes snapshots of every website on the web and stores it permanently in the public domain. […]

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keep out sign

Find Out Why 91% of Content Gets No Organic Traffic From Google

Ahrefs, a popular online tool widely used for SEO and backlink analysis, have released an in-depth study which found that 91% of the 1 billion pages they have in their extensive database don’t receive any organic traffic from Google. Organic traffic is often the most valuable traffic source as the ROI is a lot higher […]

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