SEO is ripe with examples and commentary concerning what makes a good or bad meta description tag. There is often no black and white answer, and there is a range of circumstances where something can flip between the ‘good’ and ‘bad’ category. Google have recently provided an update which will now provide some welcome and […]
Adverts are seen as necessary, but not all adverts are written in good faith or lead people to appropriate landing pages for the best of reasons. This could be soon about to change based on something which is described as a crackdown on ‘intrusive adverts.’ Our latest blog post will take a closer look at […]
This posting is primarily focused on businesses and e-commerce sites who advertise their products. There has been a recent change to Google’s displayed product search results and concerns the featured snippets which are shown. You may be surprised to learn that your actual return policy could affect the amount of traffic and click through rate […]
As many of you will be aware if you regularly read our blogs, there are always changes and additions happening across the Google platform. The latest one of these is a new feature called Google Lens, and it is designed to help make image search even better as it will now be rolled out across […]
Anyone who is savvy with their website will know that Google Analytics and Google Search Console can provide a wealth of data about their website. This is designed to allow webmasters the opportunity to track their sites evolution and make changes and adaptations based on real time, real occurring data, trends and behaviours. Video results […]
Whatever the topic, whatever the conversation, there will always be advantages and disadvantages. People’s views will also be different, and what some people regard as a positive will very much be a negative for someone else. When it comes to SEO and PPC, the same applies. Many platforms, mechanisms and features which allow SEO and […]
