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Are ‘soft’ 404s dangerous to your website?

Soft 404s are not ideal. They can lead to a frustrating experience for your audience, a reduction in the number of conversions to your website, and, lower your visibility / ranking potential. Yet, they are such a problem and prevalence to many webmasters sites right across the internet. In our latest article we’ll explain what […]

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The importance of an accessible website

If you own a business or shop, we all know the importance of the facility being accessible – it is often a legal requirement. Not everyone can access venues as easy as other people, and disability legislation and requirements help to cater for this, by ensuring these people are protected. Have you ever thought about […]

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What does a recent survey on website reviews tell us?

Reviews by customers of a business – whether that be their website, product or services are an increasingly important part of the shopping process for many people. With this in mind, a recent survey was done which considers the whole topic of customer / business reviews, and the results / research shows some fascinating things. […]

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The relationship between budget and conversions in PPC according to insights

The answer to this question might seem obvious, but on reflection and with the help of recent insights and reports, it is perhaps not as clear cut as some might think. In our latest blog post, we will take a closer look at this. Setting a budget during the initial phases of a campaign can […]

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Google My Business is changing – what you need to know

Our latest blog post is some advance notice about changes to Google My Business which will start to take effect and that people will soon notice. What is this change and how will it affect me? Read on to find out more. A name change The first thing to note is a name change that […]

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Another Google privacy problem? See if you are at risk

It seems that never a week goes by without some company being in the news for exposing people’s privacy or browsing habits online. This is a big topic of concern for consumers and something which people rightly take very seriously. It would seem that Google are back in the news again on this subject for […]

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