JBP_9808

Blog

blogplaceholder

How advancements in technology will shape the future of marketing

Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same […]

Read more
blogplaceholder

Advertising on Facebook

With each passing day, Facebook is gaining more active users due to the volume of new content, updates and new features being added. Facebook stories alone have reached in excess of 500 million daily users, almost doubling figures from September 2018. The CEO of Facebook, Mark Zuckerberg has stated that messages, stories and groups on […]

Read more
blogplaceholder

Instagram to get rid of likes due to rising competitiveness

Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather than the popularity of a post.  What would be the benefits of this new approach to Instagram? Would we feel less inclined to […]

Read more
blogplaceholder

How to Optimise Google Smart Shopping Campaigns for In-Store Visits

The team at Google are planning to soon allow the optimisation of their Smart Shopping Campaigns for in-store visits. This campaign type, being introduced to retailers only last year, is a new form of advertising that uses machine leaning to enhance performance and improve the placement of ads. Smart Shopping Campaigns allow for the specification […]

Read more
blogplaceholder

The Google Ads App can now create more Ad Types on the Go

It was recently revealed by the Google team that the Google Ads app is to undergo multiple updates that will allow the platform to assist with the creation of more ad types and manage a wider variety of campaigns. A list of all the announced changes can be found below. Google Maps New capabilities in […]

Read more
blogplaceholder

New Features are coming to the Google Ads Platform

The Google team is planning to drive its search platform in a new direction, announcing the integration of over ten new products and data features to the Google Ads platform. In the past, Google’s Search strategies have aspired to replicate the journey of a user, however, this is a method that has become increasingly more […]

Read more