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Google launch ‘Google Go’ app worldwide

Google has recently launched the scaled down sibling to the google app, and it’s available to users internationally. Whereas the app, called ‘google go’ was previously only available to countries where most of the population was using low spec or dated android phones, it is now being made available to many more people. Optimised to […]

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New YouTube algorithm causes controversy for creators

A recent update from YouTube launched back in July has caused a lot of outrage for many content creators, according to a recent report from Bloomberg. The purpose of this significant update was to provide more visibility to children’s content, causing a spike in viewership for some channels, and a decline for others. YouTube released […]

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New google update only shows two listings from single domain in search results

Google has recently introduced a new update, after user’s complained about seeing many domain links from the same site in their search results. In an attempt to diversify their results and domains shown, they are now only allowing up to two links from a domain per page. This is a general rule, so there will […]

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How advancements in technology will shape the future of marketing

Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same […]

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Advertising on Facebook

With each passing day, Facebook is gaining more active users due to the volume of new content, updates and new features being added. Facebook stories alone have reached in excess of 500 million daily users, almost doubling figures from September 2018. The CEO of Facebook, Mark Zuckerberg has stated that messages, stories and groups on […]

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Instagram to get rid of likes due to rising competitiveness

Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather than the popularity of a post.  What would be the benefits of this new approach to Instagram? Would we feel less inclined to […]

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