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Will an increase in page title length allow you to reach more of your audience?
Do you always have more to say? Perhaps you are reading this thinking ‘about time’? Now you may be able to say more of what your page is trying to communicate (and thus reach more of your target audience) now extra characters are at your disposal. So, what is this all about? It has been […]
Have you noticed the new algorithm update and will it impact you?
Google have confirmed that a small algorithm update has taken place at the end of September 2018. Google’s Danny O Sullivan made the announcement and stated that major updates are normally widely communicated. From interpreting that statement and reading between the lines, we can deduce that this must have been a minor change yet it […]
50% of Online Transactions Now Come from Mobile Devices
In 2016, mobile usage of the Internet overtook desktop usage with over 51% of traffic coming from mobile and tablet devices. Now in 2018, mobile has reached another impressive milestone that shines a light on the important role mobile has in online shopping. Criteo’s 2018 Global Commerce Review for Q2 has revealed some analysis of […]
Is Google Testing A New Desktop Search Result Design?
There has been chatter amongst SEO’s that Google has been quietly testing out a new design for the desktop SERPS. News of this potential change arose when a use took to Reddit to share screenshots of a slim lined Google search results page. The original thread can be found here. The new test design doesn’t […]
Why Has Facebook Removed Thousands Of Ad Targeting Options?
To keep advertising safe and civil, Facebook has announced their plans to remove over 5,000 of their advertising options so that they can prevent prejudiced advertising campaigns. The reason for this change is to minimise any abuse of their current targeting options. Whilst the options that are soon to be made redundant haven’t been explained […]
“What Your Business Is Known For” Attribute Added To Google My Business Insights
Google recently announced via Twitter that “We’ve launched subjective attributes to provide more information in your insights tab! Customers of restaurants and cafes can submit subjective attributes to help you and their fellow customers.” So, what are subjective attributes? “This section of Insights provides customers’ opinions of your restaurant or cafe (e.g. cosy, romantic or […]