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50% of consumers believe that search results show accurate information about brands

A new study, based upon 500 consumers in the U.S.A, has shown that only half believe that the information representing a brand in search results is accurate. This new research was published from a joint survey, conducted by Yext and Forbes. This study has also revealed that consumers will hold brands accountable when they believe […]

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Google sourcing less organic content than previous years

Over the past year, it seems that the overall organic content sourced from google has dropped in its quantity when compared to the same time last year. The results that are organic posted from google are down around 8%, according to one digital marketing report from Merkle. Google is not the only search engine to […]

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Google launch ‘Google Go’ app worldwide

Google has recently launched the scaled down sibling to the google app, and it’s available to users internationally. Whereas the app, called ‘google go’ was previously only available to countries where most of the population was using low spec or dated android phones, it is now being made available to many more people. Optimised to […]

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New YouTube algorithm causes controversy for creators

A recent update from YouTube launched back in July has caused a lot of outrage for many content creators, according to a recent report from Bloomberg. The purpose of this significant update was to provide more visibility to children’s content, causing a spike in viewership for some channels, and a decline for others. YouTube released […]

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New google update only shows two listings from single domain in search results

Google has recently introduced a new update, after user’s complained about seeing many domain links from the same site in their search results. In an attempt to diversify their results and domains shown, they are now only allowing up to two links from a domain per page. This is a general rule, so there will […]

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How advancements in technology will shape the future of marketing

Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same […]

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