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Is there a decline in featured snippets and will it affect you?
In July this year, we wrote an article about featured snippets – more especially, the apparent relationship between the increase in these and the reduction in ‘pure’ organic clicks. The summer and autumn have passed, and nearly 6 months is a long time in any industry. Things have changed and we seem to be noticing […]
Losing conversions at the checkout stage? This may be why
A deal is never done until it’s done. Signed, sealed, delivered. It’s not over till it’s over. You get the idea – something isn’t guaranteed or certain until you have actually seen it happen or have the evidence of it so. If you own a business and are e-commerce related then nothing will ring greater […]
Will you need to pay closer attention to your AdWords spend?
When it comes to advertising, budgets and spending your money on these ventures, keeping track is important. If you are going to take the risk and shell out, you need to make the best possible chance of getting the best return on your ‘investment.’ A new change made by Google recently may well be able […]
Will the new Google My Business button increase conversions?
Will someone soon “book online” on your page? Will this be coming to a country near you (including the UK?) Our latest posting concerns a new feature added to the platform of Google My Business (GMB) [for some that is, and for now!] Google has decided to add a button called “book online” which will […]
Why choosing a good domain name can help your search results
.com, .co.uk, .org, .biz, .net, .info – there are so many to choose from, but knowing which is best for you and your business can have positive ramifications beyond just the name. A recent reported has highlighted the amount of potential options available and as with anything with so many choices, knowing what to choose […]
What does the end of first click free content mean for readers?
… and what would be the wider ramifications? This is only a report which has been circulated, and it doesn’t include all content simply that which you need to pay a subscription to view anyway. Let’s explain and look at this a bit closer… A report has been issued by the Wall Street Journal (American) […]