Google has made an effort to bring more relevant and fact checked content into SERPs, through methods such as displaying fact checked labels in results pages. This makes user experiences more fruitful in receiving more relatable and accurate content, for their search queries. For this reason, content writers should be prepared to keep this in […]
Google has recently confirmed their new update, which will affect how local search results will be generated. The process began back in early November, and is now full rolled out. In this article, we will look at what the new update means, how the update will affect search results and the impact it will have […]
Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what exactly is BERT? Why have google said it is the ‘most important update in five years’? How will this update affect SEO? We […]
Google Ads have recently announced that they are testing a new way for businesses to gain more customer information through the use of lead form extensions. This is a new and exciting feature, so we will look at it in further detail and explore the uses of the ad extension. What does it do? Ad […]
An alarming high bounce rate causes a lot of concern for online marketers. It displays the number of visitors that left your website, or ‘bounced’ back to the search results after viewing only one page. Most websites see a bounce rate between 26% to 70%, according to a study conducted by rocket fuel, as the […]
LinkedIn have recently enhanced the tools used for targeting, to make it easier for advertisers to reach their desired target audiences. The new features that have been introduced include a more sophisticated and inclusive audience, improved targeting and more intricate reporting features, within the sites campaign manager. The changes were made to these features as […]
