the rise of https search results

Image Source: https://www.flickr.com/photos/revstan/4850193874/

The importance of a single ‘s’

Of course we are talking about http and https here. A few years ago Google stated that those sites using https would receive a small ranking priority than over the non S equivalent. Today we see https sites everywhere and for the most part we are probably unaware of their existence. Common areas where these […]

Read more
new and old content of equal link weight

Image Source: https://www.flickr.com/photos/hellfroze/3517148819/

The old or the new?

When it comes to content this is the decision and the dilemma that many webmasters have. For a long time now there has been rumours circulating the internet saying that Google prefers and gives greater weight to newer posts and content rather than old ones that have existed for a long time. So strong is […]

Read more
a change to phonecall conversions

Image Source: https://www.flickr.com/photos/sonikcycle/2959094358/

Don’t get hung up

The telephone – once a revolutionary design that has had a massive impact on the way we communicate. Then came the computer and the internet – a seeming departure away from the telephone as things got less personal (well voice-to-voice anyway) and much more automated. In the age of online shopping and general e-commerce, automation […]

Read more

Google’s Rich Answers and How It Can Benefit You

When it comes to blog posts, we are by default always aiming to rank number one in Google. But it is possible to get better than number one – really! The answer is to make the most of ‘Rich Answers’ – the correct term for the featured answers/snippets you will find in the information box […]

Read more

Image Source: https://www.flickr.com/photos/gee01/2190903226

Social Media Marketing Tactics We Will Be Happy To See The Back Of

Clickbait Most of us are now probably familiar with the term ‘clickbait’, but for those who aren’t: Clickbait is a term used to describe web content that has a primary purpose of generating online advertising revenue, often at the expense of accuracy and quality.  Clickbait is most commonly seen in the form of sensationalist headlines […]

Read more

Image Source: https://www.flickr.com/photos/patrick_foto/15983633026/in/photolist-qmqieL-nse15Y-qqdrPC-4FERTh-7Vo9nc-4BfXtr-8Nuvzd-9sGYDD-4BkhDo-4BketW-4xZ9SH-iYFZT1-4BfXwH-7sWw2r-bx64iK-DAdoS-zmhE9-32wH5K-NauAq-4BkerY-9NNBZo-zmhE8-iHdHzm-64S3yo-7t1tjJ-7sWwaa-58XTMa-472A-6f4hVx-yjDod-6py7jW-4uZzhS-7sWvFP-ebzT3-6f8rdY-7XBGeC-4dCN4s-7sWvze-7t1tM1-7sWvLv-7sWvUH-wNJNd-SR2sR-ypFp6-zQ1UU-7CQ1wE-7CkNdd-BErzfP-8DuPue-4hjxB

Google To Send Hacking Alerts To Google Analytics Users

Google said they saw a “180% increase in sites getting hacked for spam compared to the previous year”. Google will now send alerts via Google Analytics when it is suspected that your site has been hacked for spam. These alerts will be similar to the ones received in the Google Search Console message centre but […]

Read more