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the progress of searching on a mobile phone

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Mobile friendly search progress

Over the last year or so we have posted a number of articles talking about and showing the importance of mobile friendly websites. These ‘factors’ have ranged from anything to giving websites a rankings boost or just simply showing how mobile search has taken over desktop search more recently. Google has also been very interested […]

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Expanded Text Ads

A short while ago we posted an article on the end of converted clicks (see the link) as one change to Adwords and the PPC area. We can now report a further change that is happening. The change has already started and is currently optional to follow, but towards the end of October 2016 this […]

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Google to scrap converted clicks

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The end of converted clicks

We like to bring you up to date with innovations and changes in our industry, and today we can report on one such event that will be happening in the next few weeks. It concerns pay-per-click and Adwords and the departure away from converted clicks that will be happening at the end of September, which […]

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the rise of https search results

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The importance of a single ‘s’

Of course we are talking about http and https here. A few years ago Google stated that those sites using https would receive a small ranking priority than over the non S equivalent. Today we see https sites everywhere and for the most part we are probably unaware of their existence. Common areas where these […]

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new and old content of equal link weight

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The old or the new?

When it comes to content this is the decision and the dilemma that many webmasters have. For a long time now there has been rumours circulating the internet saying that Google prefers and gives greater weight to newer posts and content rather than old ones that have existed for a long time. So strong is […]

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a change to phonecall conversions

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Don’t get hung up

The telephone – once a revolutionary design that has had a massive impact on the way we communicate. Then came the computer and the internet – a seeming departure away from the telephone as things got less personal (well voice-to-voice anyway) and much more automated. In the age of online shopping and general e-commerce, automation […]

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