JBP_9808

Blog

Casual business man hand, hipster, freelance browsing internet,  typing on keyboard, busy working on laptop computer, online working concept, close up, backlit, dark tone

New YouTube algorithm causes controversy for creators

A recent update from YouTube launched back in July has caused a lot of outrage for many content creators, according to a recent report from Bloomberg. The purpose of this significant update was to provide more visibility to children’s content, causing a spike in viewership for some channels, and a decline for others. YouTube released […]

Read more
Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

New google update only shows two listings from single domain in search results

Google has recently introduced a new update, after user’s complained about seeing many domain links from the same site in their search results. In an attempt to diversify their results and domains shown, they are now only allowing up to two links from a domain per page. This is a general rule, so there will […]

Read more
google-update

How advancements in technology will shape the future of marketing

Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same […]

Read more
BANGKOK, THAILAND - May 2, 2018: Facebook social media app logo on log-in, sign-up registration page on mobile app screen on iPhone X (10) in person's hand working on e-commerce shopping business

Advertising on Facebook

With each passing day, Facebook is gaining more active users due to the volume of new content, updates and new features being added. Facebook stories alone have reached in excess of 500 million daily users, almost doubling figures from September 2018. The CEO of Facebook, Mark Zuckerberg has stated that messages, stories and groups on […]

Read more
Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

Instagram to get rid of likes due to rising competitiveness

Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather than the popularity of a post.  What would be the benefits of this new approach to Instagram? Would we feel less inclined to […]

Read more
work hard Data Analytics Statistics Information Business Technology

How to Optimise Google Smart Shopping Campaigns for In-Store Visits

The team at Google are planning to soon allow the optimisation of their Smart Shopping Campaigns for in-store visits. This campaign type, being introduced to retailers only last year, is a new form of advertising that uses machine leaning to enhance performance and improve the placement of ads. Smart Shopping Campaigns allow for the specification […]

Read more