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Obeying updates really is the best practice

There doesn’t seem to be a week or month that goes by when Google is announcing or rolling out some kind of update. In the past we have experienced the likes of RankBrain and Panda to name but a few. Recently there has been an announcement of another penguin update – a summary of what […]

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Say hello to Google Allo

Google is in the process of launching a new messaging application that will be released on Android and iOS platforms. It is being billed as a “smart” messaging app that will allow its users to do a number of things which include the obvious such as messaging but also more enhanced features like finding out […]

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Mobile friendly search progress

Over the last year or so we have posted a number of articles talking about and showing the importance of mobile friendly websites. These ‘factors’ have ranged from anything to giving websites a rankings boost or just simply showing how mobile search has taken over desktop search more recently. Google has also been very interested […]

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Expanded Text Ads

A short while ago we posted an article on the end of converted clicks (see the link) as one change to Adwords and the PPC area. We can now report a further change that is happening. The change has already started and is currently optional to follow, but towards the end of October 2016 this […]

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The end of converted clicks

We like to bring you up to date with innovations and changes in our industry, and today we can report on one such event that will be happening in the next few weeks. It concerns pay-per-click and Adwords and the departure away from converted clicks that will be happening at the end of September, which […]

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The importance of a single ‘s’

Of course we are talking about http and https here. A few years ago Google stated that those sites using https would receive a small ranking priority than over the non S equivalent. Today we see https sites everywhere and for the most part we are probably unaware of their existence. Common areas where these […]

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