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The old or the new?

When it comes to content this is the decision and the dilemma that many webmasters have. For a long time now there has been rumours circulating the internet saying that Google prefers and gives greater weight to newer posts and content rather than old ones that have existed for a long time. So strong is […]

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Don’t get hung up

The telephone – once a revolutionary design that has had a massive impact on the way we communicate. Then came the computer and the internet – a seeming departure away from the telephone as things got less personal (well voice-to-voice anyway) and much more automated. In the age of online shopping and general e-commerce, automation […]

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Google’s Rich Answers and How It Can Benefit You

When it comes to blog posts, we are by default always aiming to rank number one in Google. But it is possible to get better than number one – really! The answer is to make the most of ‘Rich Answers’ – the correct term for the featured answers/snippets you will find in the information box […]

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Social Media Marketing Tactics We Will Be Happy To See The Back Of

Clickbait Most of us are now probably familiar with the term ‘clickbait’, but for those who aren’t: Clickbait is a term used to describe web content that has a primary purpose of generating online advertising revenue, often at the expense of accuracy and quality.  Clickbait is most commonly seen in the form of sensationalist headlines […]

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Google To Send Hacking Alerts To Google Analytics Users

Google said they saw a “180% increase in sites getting hacked for spam compared to the previous year”. Google will now send alerts via Google Analytics when it is suspected that your site has been hacked for spam. These alerts will be similar to the ones received in the Google Search Console message centre but […]

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An update on RankBrain

We always like to follow and report on the progress of new inventions and changes to the digital marketing world. One such recent one is that of the new Rank Brain system. What is it? This was introduced towards the end of last year and its purpose was clear. Essentially RankBrain is known as an […]

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