When it comes to blog posts, we are by default always aiming to rank number one in Google. But it is possible to get better than number one – really! The answer is to make the most of ‘Rich Answers’ – the correct term for the featured answers/snippets you will find in the information box […]
Clickbait Most of us are now probably familiar with the term ‘clickbait’, but for those who aren’t: Clickbait is a term used to describe web content that has a primary purpose of generating online advertising revenue, often at the expense of accuracy and quality. Clickbait is most commonly seen in the form of sensationalist headlines […]
Google said they saw a “180% increase in sites getting hacked for spam compared to the previous year”. Google will now send alerts via Google Analytics when it is suspected that your site has been hacked for spam. These alerts will be similar to the ones received in the Google Search Console message centre but […]
We always like to follow and report on the progress of new inventions and changes to the digital marketing world. One such recent one is that of the new Rank Brain system. What is it? This was introduced towards the end of last year and its purpose was clear. Essentially RankBrain is known as an […]
It’s 2016, and I think we now all get the message: social media is a key tool for business. This does not just apply to larger companies that can afford to put millions of pounds into social media campaigns; it applies to the smaller businesses too. In this article we will be looking at how […]
Bounce rate is an important factor within the world of SEO. Having a high bounce rate is one thing (and not good while we are mentioning it!,) but does bounce rate have impact on rankings and to what extent – this is the more pressing issue. Let’s take this step by step… What is bounce […]
