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The seasonality principle: What is it and how does it affect your business SEO campaign?

Christmas decorations aren’t popular in June, while sun scream and barbeques are not popular in December. This is what people understand by seasonality – something is much popular around a certain time of year than the remainder of the year. The above are very niche and specific examples. Imagine your company is a hotel. People […]

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New Adwords Tools Announced as Mobile Outshines Desktop!

Following the news that mobile search has overtaken desktop search in 10 different countries, Google announced via livestream at their #StepInsideAdWords event on May 5th that some new mobile friendly tools and features are to be implemented into Adwords. In the last year alone Google has come a long way to optimise search results for […]

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How is google’s mobile update progressing?

As you will know from our previous post, mobile friendly ranking algorithm was launched on the 21st April 2015. The question on most people’s minds is now that some time has passed, what is the effect of this? One company called Searchmetrics has produced and analysed some of this data already, and has been able […]

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A Guide To The Google Pirate Update

Previously we analysed Google Pigeon and its impact for webmasters across the world, this week we are discussing Google Pirate – the copyright update! Mid-2012 Google announced that they were to start penalizing sites that had multiple DMCA (Digital Millennium Copyright Act) takedown requests for violating copyright laws. It is said that the update was […]

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*NEWS* Google is ready to launch – mobile friendly ranking

April 21st 2015 has finally arrived and it is the day Google is changing its algorithms* * The caveat to this being that the whole process may not happen on this single day but could take a week– this at least may buy some people time and spur them into compliance! Within this there remains […]

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A Guide To The Pigeon Update

Last week we explained the impact of Google Hummingbird, this week we’re discussing the Google Pigeon algorithm! Hummingbird tackled understanding context in searches whereas Pigeon focuses primarily on Local searches and how Google interprets location searches. Google Pigeon was released on July 24th 2014 in the US and later on in the year Google announced […]

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