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How will the new (beta) Adwords feature benefit you?

This new feature concerns Ad suggestions, but before we look more closely at this, we need to ascertain what Ad suggestions actually are. Ad suggestions give a variation to your existing Ad word text which can be useful for enhancing performance across social network campaigns. There has been numerous research done into this and these […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

New Google algorithm to blame for rankings disruption?

Happy New Year! You may be recently back after the Christmas break, looking at how your rankings are doing and noticed some changes or fluctuations. Whilst the following may be a little ‘old news’ many of us will have had other priorities during December and perhaps we have taken the eye off the ball as […]

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Top 5 digital marketing factors to take note of in 2018

Another year has flown by and we have reached the stage of the calendar where we either review the year, preview the forthcoming year, or both. Like many previous years in the SEO, PPC and digital marketing industry 2017 has given us many changes – some of these you will perceive to be for the […]

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Google improves location services based on the country you’re visiting

There has been a change which has recently come into existence on Google searches. Now unless you are going abroad, this probably won’t affect you, but even so, we think that it is quite an important change and therefore one worth blogging about! Google has changed the way its country searches are conducted on desktop […]

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Is there a decline in featured snippets and will it affect you?

In July this year, we wrote an article about featured snippets – more especially, the apparent relationship between the increase in these and the reduction in ‘pure’ organic clicks. The summer and autumn have passed, and nearly 6 months is a long time in any industry. Things have changed and we seem to be noticing […]

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Losing conversions at the checkout stage? This may be why

A deal is never done until it’s done. Signed, sealed, delivered. It’s not over till it’s over. You get the idea – something isn’t guaranteed or certain until you have actually seen it happen or have the evidence of it so. If you own a business and are e-commerce related then nothing will ring greater […]

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