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BANGKOK, THAILAND - May 2, 2018: Facebook social media app logo on log-in, sign-up registration page on mobile app screen on iPhone X (10) in person's hand working on e-commerce shopping business

Will your Facebook Ad metrics dashboard look a lot different soon?

Many of you will have social media accounts and some will even use these as a method for paid advertising. If this is you, then you will obviously want to keep track of how things are going discovering what does and doesn’t work best for you. The simple way of doing this is to use […]

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Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

Organic overtakes social in search visibility

In recent years as organic advertising has increased and gained more visibility in the market, many will be aware of the importance of search and the role it plays in business being found and delivering conversions. Some may still be new to the concept or question whether it works. Many of our clients are well […]

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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

Will Google’s remarketing ad changes have a negative impact on business?

You may have heard about this recent piece of news and be wondering what implications it might have for both users and businesses alike. In a change that occurred in January internet users can now ‘control the type of adverts they see.’ This sounds like a blanketed statement but closer inspection reveals that this only […]

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google-search-image

What will the new Google Search console mean for you?

… how will it relate to SEO? … will there be radical changes? … am I going to need to do anything different? The above may be some of the questions you might be thinking about if you have heard the announcement of the new search console by Google. In this article we’ll seek to […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Act Now – mobile page speed WILL become a ranking factor

Since we have been writing our blog posts, we have made various references to page speed and the importance of it. We always stress this to our clients as everyone is well aware that a slow loading page has the ability to just simply turn people away from websites. The page speed drive gains even […]

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Customer Experiences Concept. Positive Review and Feedback, Businessman in Suit Present Excellent Rating with Smiling icon for a Satisfaction on digital tablet

Google clamps down on negative reviews by ex employees. Fully fair?

This concerns something which many of us would regard as ‘naming and shaming.’ Many Google My Businesses owners have increasingly become worried about this practice and the potential harm it can have on their businesses, by overly critical reviews being released into the public domain. Many business owners have regularly voiced concerns about the rules […]

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