With mobile becoming increasingly important to your online strategy, it’s surprising how many webmasters overlook the power of a phone call whilst trying to reach their target audience digitally through PPC. With so many people actively converting online, it is easy to assume that each user prefers to convert that way. However, by assuming this […]
Google announced in January that they were seeking testers for a new report in Google Webmaster Tools. The report was later named as the Search impact report. The testers eventually went on to start their testing duties in February to provide Google with feedback and bug testing. In April a new set of webmasters were […]
A recent study has been carried out by Blue Nile Research on how search queries vary from user to user. The study, Psychology of the Searcher, explores the ways in which users search for their desired answer. Research has found that users only search in question format 27% of the time. What impact does this […]
Even though Google only just started displaying Emojis in desktop search results a few weeks ago, they have already decided to drop them again. When emojis were first starting to display, many companies decided to start adding them to their title tags. These then started to filter through into the search results pages. One of […]
Many, possibly most of us have smart phones these days. They can vary in shapes and sizes, but they all have one thing in common – the screen resolution is not as big as your desktop monitor or TV. When searching the internet through your smartphone it can get frustrating, difficult and even confusing since […]
If you are lucky, you will have recently seen Twitter posts in your Google searches on your mobile phone. Google have confirmed that they are experimenting by searching twitter feeds for information which will be relevant to search results. The experiment should be rolled out further as the month progresses, and will likely be a […]
