In 2016, Google held 75.8% of the search ad market and in 2017 they are currently holding on to 77.8%, but according to researchers eMarketer this is predicted to increase to 80% by 2019. Due to this increase it is projected that Google’s competitors including Microsoft, Yelp and AOL are going to lose significant ad […]
At the beginning of March 2017 webmasters started to suspect Google had released a new update due to fluctuations in traffic and rankings. It is believed that on March 8th a new unconfirmed Google update was released called Fred. We’ve heard of Pigeon and Penguin, but Fred? Webmasters have named this update Fred due to […]
As with any year in the digital marketing world the industry goes through a period of great change. In 2016 and specifically, we had a number of different algorithms and the introduction of ‘machine learning’ or ‘artificial intelligence’ which we have mentioned before. As technology continues to improve year on year, this is fed into the […]
We regularly report on changes to the Google search engine. In the past these have included things like the way results to keyword searches are returned, algorithmic changes and updates, or mere changes to Google’s interfaces to help push or promote something new. Whatever it is there is a central point to all scenarios. With […]
Desktop AND Mobile Verses Desktop OR Mobile – eggs in one basket? As SEO specialists, we have a keen (not to mention a professional) interest in this very topic. Last year we wrote an article about the rise of mobile search and how this has overtaken desktop search. There is no doubt about this or […]
There is nothing like self-promotion and a race to be the best. According to a recent study it would seem that Google are well aware of this. An article published by a Wall Street Journal study found that over 9 times out of 10, Google’s own products were being promoted high up on ad searches. […]
