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What to expect from Google’s future updates

We have recently posted about many changes which have taken effect over the last few weeks and months. These have ranged from the introduction of mobile friendly rankings to Pigeon and Hummingbird algorithms. These can be quite confusing (even for experts) so we advise you to look at our helpful explanations to give you more […]

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Improve your campaigns using Facebook Insights and Twitter analytics

If you are not already using analytics tools for your social media, you may find you can improve all of your campaigns just by taking a look at how you are currently fairing. You can quickly find what works well and what doesn’t. This will help you to plan more effective campaigns in the future. […]

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Mobile outshines desktop for searches and YouTube views in the UK!

With the importance of mobile becoming increasingly more obvious to SEO after Google announcing their mobile friendly algorithm, and the bombshell that non-mobile friendly sites may get penalised, it is no surprise that the latest information released by Google reflects this! The news that more searches in the UK are done on mobile and more […]

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Googles ‘gonna make ya a star’ (by accident)

This is precisely what happened to one Egyptian repairman! The story goes that there appeared to be a quirk in Google’s algorithm procedure which allowed this man to appear right at the top of the first page. We all know that appearing high up on Google’s search rankings is important to any business, so this […]

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Are Your Landing Pages Conversion Ready?

You have your Adwords campaign set up and your ad text entices users to click through, now what? Many webmasters miss the most important step of making an online sale, your landing pages! If your landing pages are plain and have no call to actions, you aren’t encouraging people to convert which will make your […]

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Googles paid news link ‘discrimination’

Rather surprisingly when it comes to news reporting, free and paid content is treated differently by the ranking programmes. Paid content doesn’t tend to get the same level of ‘audience’ as free content. What’s the problem?  A lot of Google’s argument for this is down to something called the ‘pay wall’ – i.e. the point […]

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