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Google Ads to Update how App Campaigns Operate

Google Ads plan to make a number of changes to how their app campaigns operate, simplifying the campaign creation process and aiming to generate more conversions. In an update being introduced later this year, the campaign building process with be simplified with the introduction of a new tool made for optimising imagery. Learn more about […]

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Facebook’s algorithm to prioritise original reporting

Facebook has made the move to update its news feed algorithm, changing the way in which news stories are ranked on the main feed through an algorithm update that prioritises original reporting. The new algorithm is also said to demote any news articles that do not have transparent authorship.   As to identify any original […]

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Google to trial the use of thumbnail images in the search results

Google have announced that they are currently testing the use of thumbnail images within their search results, similarly to how thumbnails are implemented into the Google News platform. These thumbnail images are being trialled across both the search engine results page (SERP), and within the Google Suggest drop-down.   Thumbnail images will present as cropped […]

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Krynica-Zdroj, Poland - July 11, 2017: Businessman using Google Analytics in the office on the touch screen of his laptop. Google Analytics is the most famous application for advanced web traffic analysis in the world

Google My Business to introduce updated hours for specific services on their platforms

Google is allowing for businesses to add additional hours to their Google My Business listings for services that were not previously offered throughout all times of the day. If hours for particular business services vary from a company’s normal opening hours, this information is now easily displayed to customers. Businesses are able to display additional […]

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Snapchat plans to Globally introduce Dynamic Ads to their platform

Snapchat has recently announced that the dynamic ads features on their platform are set to be made available to advertisers worldwide, after beta testing was successful across the US and the UK. Snapchat has been trialling their dynamic ads across the UK with brands such as Topshop and Adidas, alongside agency partnerships with Brainlabs, Smartly.io, […]

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LinkedIn release New Tools to aid Virtual Job Interviews

LinkedIn have announced that they plan to release a new range of tools as a response to more of us working and operating from home as a result of the current Coronavirus pandemic. The company are set to launch new video features, as well as a tool, powered by artificial intelligence, that will provide users […]

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