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Top SEO trends for 2020
As we go into February, it’s time to look ahead for what is in store for SEO during the rest of the year. These predictions will help to provide insight on useful […]
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Google working towards more fact checked content
Google has made an effort to bring more relevant and fact checked content into SERPs, through methods such as displaying fact checked labels in results pages. This makes user experiences more fruitful […]
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Google to change how local search results are being generated
Google has recently confirmed their new update, which will affect how local search results will be generated. The process began back in early November, and is now full rolled out. In this […]
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BERT: The new Google update explained
Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what […]
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New lead form extensions are being tested by Google Ads
Google Ads have recently announced that they are testing a new way for businesses to gain more customer information through the use of lead form extensions. This is a new and exciting […]
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Why does my website have a high bounce rate?
An alarming high bounce rate causes a lot of concern for online marketers. It displays the number of visitors that left your website, or ‘bounced’ back to the search results after viewing […]
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LinkedIn recently launched improved targeting tools
LinkedIn have recently enhanced the tools used for targeting, to make it easier for advertisers to reach their desired target audiences. The new features that have been introduced include a more sophisticated […]
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Google Ads introduces 2 new ways to target users
Google Ads is currently rolling out two new ways in which you can reach target audiences through Google search. Google Ads have announced their launch of both affinity audiences and seasonal […]
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What does a google ‘penalty’ mean in terms of SEO?
We often hear the term ‘penalty’ when dealing with SEO in a lot of different contexts. It is used in many ways, and can be quite a confusing term when going into […]
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