Learning Materials

How can you increase the amount of traffic to your blog?

Knowing what tactics you should be using to increase the amount of traffic to your company’s blog is sometimes a difficult task; with so many different strategies available, how do you find […]

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What Online Marketing Strategies are best for Business to Business companies?

  Direct marketing strategies have, for as long as we can remember, always been found at the centre of business to business marketing; the nature of a direct marketing campaign being to […]

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The PPC best practices that you should be utilising in 2020

With the new year officially in full swing, you may find that now is a better time than any for your business’ PPC campaigns to undergo a strict review, analysing best practises […]

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How to use your content marketing strategy to successfully generate organic traffic to your business website

Aiming to build high quality, organic traffic to your business’ website is essential for those looking to grow their audience of potential customers, as well as improve upon their overall return on […]

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How to boost Interaction on your Facebook Ads

This year has seen a drastic change in the way that Facebook Ads operate, meaning the way in which businesses use the site to advertise their products and services has also had […]

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PPC trends you should expect for 2020

Predicting the future can be a challenging task, especially in the ever-evolving world of Pay-per-click. With 2019 quickly coming to an end, it’s time to prepare for 2020 and put a PPC […]

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How to boost the performance of your PPC Ads

During the last ten years, the number of factors that need to be taken into consideration when looking to improve the performance of your pay-per-click campaigns has increased dramatically. This has made […]

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Is Marketing on Social Media the right step for your Business?

With the popularity of social media drastically on the rise, it appears that, within recent years, various social platforms have begun to establish themselves as a viable method of online marketing, helping […]

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How to use Colour Psychology to increase your Conversion Rates

There are several factors known to play a role in online success, however, one you may not have considered before is colour theory. It’s no secret that, in past years, the internet […]

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