There are many factors that Google looks for when they are deciding where you rank for your keywords. This list of factors has grown and developed over the years to be focused mainly on user experience and mobile friendliness, however, Google has also given webmasters as insight into factors they don’t look at and do not impact your search rankings.

Creating a solid SEO strategy can be complex if you don’t have a good understanding of what Google are looking for. There are a lot of myths and misinformation online which can be detrimental to your SEO success, so we have compiled a list of all the factors Google have said aren’t ranking signals.

Google doesn’t take into account:

  • Author bios of content
  • Bounce rates (low or high)
  • CTR from Google Search or Google Ads
  • How factually correct your content is
  • How frequently you update your website/blog
  • The age of your domain
  • How long users dwell on a web page
  • Any actions such as downloads or sign ups
  • Google Ads and associated metrics
  • Google Analytics and associated metrics
  • Outbound links from your website
  • Users bouncing during checkout
  • Social media followers, likes or activity
  • Reviews, ratings, stars or likes
  • Traffic from any source
  • Accreditation’s, logos, awards or certification
  • How short or long your URLs are
  • How users behave on your website
  • Word count

Our team at In Front Digital have 22 years of acquired knowledge in how to improve your website and SEO performance, ultimately gaining page one rankings that you can maintain. We have seen the ebbs and flows of SEO; ranking factors that were popular 10 years ago will now be sabotaging your success, let us help you get back on track.