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BERT: The new Google update explained

Google have recently released a new update, “BERT” (Bidirectional Encoder Representations from Transformers). The purpose is to help Google understand the natural language, particularly within conversational search, a lot better. So, what exactly is BERT? Why have google said it is the ‘most important update in five years’? How will this update affect SEO? We […]

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New lead form extensions are being tested by Google Ads

Google Ads have recently announced that they are testing a new way for businesses to gain more customer information through the use of lead form extensions. This is a new and exciting feature, so we will look at it in further detail and explore the uses of the ad extension. What does it do? Ad […]

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