Back to Case Studies

Car accessory store 0 to 200 sales per month

Automotive eCommerce startup needed to increase online visibility and make sales

Stoneacre consulted with In Front in order to build a new eCommerce store, selling automotive parts and accessories for popular car makes and models in the UK.

The initial project KPIs were to get sales to the website (as there were not any), as the site was brand new and to increase the site’s online visibility in the search engines, so more users were aware of it and would use it for their needs


keyphrases on Page 1 of Google


keyphrases in the top 5 positions

429 %

annual increase in organic traffic


sales per month

What we did

Initially we worked with Dave and Stoneacre to build an optimised website with SEO in mind from the initial conception of the site design through to site migration and site launch. In particular this covered:

On Page elements – working with Stoneacre’s developers we helped to create landing page wireframes, give technical support in order that the client could launch a fully optimised site. We gave advice on Google shopping ads (product listing ads) and helped to project manage the process ensuring landing pages, content and key site elements were correctly in place before launch.

Building awareness and increasing visibility – through structured outreach campaigns, we helped to target automotive forums, blogs and sites and offered competitions and voucher codes. We also promoted Stoneacre’s technical expertise in order to add value and drive relevant referral traffic to the site as well as increase overall web rankings.

“ started from the ground up. With the full assistance of In Front Digital, their advise and expertise, we have gone from absolutely nothing on day one to a business that receives over 200 orders per month and rates extremely highly on the search engine results. The work and attention to detail they have undertaken, combined with their advice, has proved invaluable in the development of our business. In a world where everyone seems to be on the Internet and businesses are bombarded with offers for SEO work it is difficult to know who is genuine and who is looking to make a quick profit. I can say without any reserve that In Front Digital are a first class operation and I would have no hesitation in recommending their services to anyone who is looking into having some SEO work done. The results they achieve speak for themselves”

David Young, Ecommerce Manager, Stoneacre