An alarming high bounce rate causes a lot of concern for online marketers. It displays the number of visitors that left your website, or ‘bounced’ back to the search results after viewing only one page. Most websites see a bounce rate between 26% to 70%, according to a study conducted by rocket fuel, as the […]
LinkedIn have recently enhanced the tools used for targeting, to make it easier for advertisers to reach their desired target audiences. The new features that have been introduced include a more sophisticated and inclusive audience, improved targeting and more intricate reporting features, within the sites campaign manager. The changes were made to these features as […]
Google Ads is currently rolling out two new ways in which you can reach target audiences through Google search. Google Ads have announced their launch of both affinity audiences and seasonal event segments, for in-market audiences. These additional features are to be launched within the upcoming weeks, so here’s a little more information about […]
