Magnifying glass and many words over black background, with the text SEO (Search Engine Optimization) written with golden letters. Internet marketing and web analytics concept. 3D illustration

What does a google ‘penalty’ mean in terms of SEO?

We often hear the term ‘penalty’ when dealing with SEO in a lot of different contexts. It is used in many ways, and can be quite a confusing term when going into the industry. So, lets take a look at what the term ‘penalty’ means, what it can do, and how to avoid receiving one. […]

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Deciding whether to choose a general or specialist marketing agency

Hiring a marketing agency for your business will come with multiple decisions that need to be addressed. Whether you want to hire an agency to outsource your marketing or help your existing in-house marketing, you will need to decide whether to opt for a generalist or specialist marketing agency to support you. Both types of […]

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