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How advancements in technology will shape the future of marketing

Technology is advancing at an unprecedented rate, not only changing the way we communicate and interact with each other, but also how we perceive brands and companies. Today we expect all of our questions and queries to be answered in a matter of seconds. With our shopping to be delivered to our doorstep the same […]

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Advertising on Facebook

With each passing day, Facebook is gaining more active users due to the volume of new content, updates and new features being added. Facebook stories alone have reached in excess of 500 million daily users, almost doubling figures from September 2018. The CEO of Facebook, Mark Zuckerberg has stated that messages, stories and groups on […]

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Instagram to get rid of likes due to rising competitiveness

Earlier this month, Instagram came out stating that they were testing hiding the like count on user’s pictures, in an effort to make their site more focused on the content posted, rather than the popularity of a post.  What would be the benefits of this new approach to Instagram? Would we feel less inclined to […]

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How to Optimise Google Smart Shopping Campaigns for In-Store Visits

The team at Google are planning to soon allow the optimisation of their Smart Shopping Campaigns for in-store visits. This campaign type, being introduced to retailers only last year, is a new form of advertising that uses machine leaning to enhance performance and improve the placement of ads. Smart Shopping Campaigns allow for the specification […]

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