The use of video has become one of the most effective ways for companies to drive engagement with its consumers within recent years, creating a great system for companies to increase their audience across digital platforms. Whilst YouTube is still seen to dominate the video platform landscape, there are many great competitors out there, all […]
How to enhance the Customer Experience using Digital Technology
Many companies have been seen to experience significant change as the line between online and in-store business continues to blur. The development of digital technology and PPC management services have also worked to greatly intensify the competition, creating new opportunities for innovation and thus making the field more unpredictable than ever before. The driving charge […]
How does Google fight Disinformation in the Search Results?
Disinformation, otherwise referred to as ‘fake news’, is an issue we all become vulnerable to from the moment we step foot onto the internet; and the widespread of such information seems to have grown rapidly over recent years. Of course, we’re all going to have different perspectives and opinions over what should be considered under […]