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Research in local search

What can research tell us about the local search market?

As we start the New year you may be sitting wondering how you can get your business or company to make an impact in the local search results. Gaining traction on local search has become more difficult. This is mainly because more people are engaging with local SEO and recognising how lucrative it is for […]

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The relationship between customer reviews and your business

The latest review data and what your business can gain from it

Chances are you have or know a business that it is powered and propelled by the reviews of its customers and previous users. The latest data on website reviews makes for some interesting reading. Perhaps by reading, digesting and putting some of these conclusions into action, it may help your business gain a competitive edge […]

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Why should organic and paid ads be different?

Why is the difference between search results and paid ads important?

People search things in Google (and other search engines too) to find results. When someone searches their aim is to find the most relevant page based on what they are looking for.   Some people are aware (but not everyone) that Google splits its search results into two. Firstly, there are organic search results where […]

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