What to expect from Google’s future updates

We have recently posted about many changes which have taken effect over the last few weeks and months. These have ranged from the introduction of mobile friendly rankings to Pigeon and Hummingbird algorithms. These can be quite confusing (even for experts) so we advise you to look at our helpful explanations to give you more […]

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BANGKOK, THAILAND - May 2, 2018: Facebook social media app logo on log-in, sign-up registration page on mobile app screen on iPhone X (10) in person's hand working on e-commerce shopping business

Improve your campaigns using Facebook Insights and Twitter analytics

If you are not already using analytics tools for your social media, you may find you can improve all of your campaigns just by taking a look at how you are currently fairing. You can quickly find what works well and what doesn’t. This will help you to plan more effective campaigns in the future. […]

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Mobile outshines desktop for searches and YouTube views in the UK!

With the importance of mobile becoming increasingly more obvious to SEO after Google announcing their mobile friendly algorithm, and the bombshell that non-mobile friendly sites may get penalised, it is no surprise that the latest information released by Google reflects this! The news that more searches in the UK are done on mobile and more […]

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Auchi, Edo-Nigeria-June 12, 2021: black person using google to do a search

Googles ‘gonna make ya a star’ (by accident)

This is precisely what happened to one Egyptian repairman! The story goes that there appeared to be a quirk in Google’s algorithm procedure which allowed this man to appear right at the top of the first page. We all know that appearing high up on Google’s search rankings is important to any business, so this […]

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Are Your Landing Pages Conversion Ready?

You have your Adwords campaign set up and your ad text entices users to click through, now what? Many webmasters miss the most important step of making an online sale, your landing pages! If your landing pages are plain and have no call to actions, you aren’t encouraging people to convert which will make your […]

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Googles paid news link ‘discrimination’

Rather surprisingly when it comes to news reporting, free and paid content is treated differently by the ranking programmes. Paid content doesn’t tend to get the same level of ‘audience’ as free content. What’s the problem?  A lot of Google’s argument for this is down to something called the ‘pay wall’ – i.e. the point […]

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A guide to recent Bing Ads updates

Bing search has increased its market share in recent years to 20% of the market. The share from Bing 6 years ago was just 6%. Recent changes will continue to help the growth of Bing ads, ensuring they’re offering a solid service. Some of the newer features on offer from Bing include an iOS app […]

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5 Ways to Keep Your WordPress Site Secure

Although WordPress is an excellent CMS system, over the years it has become apparent that there are vulnerabilities that can be exploited. As a webmaster, you need to have a proactive attitude to tackle any security risks head on and prevent any serious damage to your website and brand sentiment. It is easy to get […]

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Webmaster Tools gets a new name

The latest news to surface the SEO world is that webmaster tools is now going to be called “search console.” This change will happen gradually with full effect being noticeable in a few weeks. Google’s rationale behind changing the name is actually quite clever. They are conscious of what connotations can be associated with a […]

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Top 5 Ad Extensions You Should Be Using

Paid search (PPC) is a significant driver of traffic when paired with SEO and should be utilised to it’s full potential so that you can reap the full advantages of your Google ads. Creating and maintaining a brand is a large part of marketing and online presence, so it’s surprising how many people forget to […]

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