Learning Materials

The Ultimate PPC Glossary & Cheatsheet

A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options […]

The Ultimate SEO Glossary of SEO Jargon

A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your […]

Keyword Match Types and Negative Keyword Match Types

Overview Keyword match types in Google Ads control how closely somebody’s search needs to relate to your chosen keyword before your advert can be eligible to appear. Negative keyword match types work […]

How To Improve Your Ecommerce SEO Performance

Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential […]

Costly PPC Mistakes

Whether you are managing your PPC campaign yourself in-house, or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your […]

A Guide to the Yoast SEO Plugin

Overview Yoast SEO is a WordPress plugin that helps website owners manage common search optimisation tasks, including page titles, meta descriptions, XML sitemaps, canonical URLs and indexing settings. Yoast SEO can also […]

301 vs 302 Redirects: How Does Redirection Impacts SEO?

Overview A 301 redirect tells search engines that a page has moved permanently to a new URL, while a 302 redirect tells them that the move is temporary. For SEO, a 301 […]

Schema Structured Data

Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, […]

Canonicalisation For SEO: What Is a Canonical URL and When Should You Use One?

Overview Canonicalisation is the process of telling search engines which URL should be treated as the main version when the same or very similar content can be reached through more than one […]

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