Learning Materials
The Issues behind Duplicate Content
To offer the best possible search experience to its users, Google tries it’s best to filter out as much duplicate content as possible – but why? Because we aren’t interested in seeing […]
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How To Write SEO-Friendly Title Tags
What is a Title Tag? A title tag is used to give the user a brief insight into what a webpage will contain. The title tags you write appear in the search […]
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Robots.txt Vs Meta Robots Tag: Which is Best?
The purpose of a robots.txt file, also known as the robots exclusion protocol, is to give webmasters control over what pages robots (commonly called spiders) can crawl and index on their site. […]
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What is Page Speed & How Can I Improve it?
On average, a user waits 3 seconds for a page to load before the wait time becomes too long and they decide to go back to the previous page or leave the […]
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What Is On-Page SEO?
The process of modifying a website’s page content, tags, and internal links to maximise traffic and search visibility is known as ‘on-page SEO’, with the factors of on-page SEO defining any features […]
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Why Do You Need Mobile SEO?
Today, most people own a smartphone, using it to access the Internet for general information, social purposes, and even to buy goods. The increased usage of smartphones and tablets has made mobile […]
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Reasons to Optimise your Meta Titles & Descriptions for SEO
A website’s title tags and meta descriptions are something often written up when the site is first launched, only to be quickly forgotten about and never revisited. Out of sight, out of […]
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What Are Internal Links & How Can They Improve SEO?
Internal links are links from one page on a domain to another on the same domain. In the past, webmasters spent a large amount of time gaining backlinks to their website in […]
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HTTP Status Codes For SEO: What Do They Mean?
Whenever a search engine or user makes a request to gain access to a web server, a HTTP response is returned. HTTP stands for HyperText Transfer Protocol and these statuses report the […]
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