Learning Materials
The Importance Of Knowing Your Buyer Persona
As a business owner, employee or otherwise you should know your buyer persona in order to be able to create content and marketing strategies that will appeal to them and encourage them […]
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Black Hat SEO Techniques That WILL Get Your Site Penalised
SEO has changed in the last 5 years, and has dramatically changed in the last 15. Is SEO dead? No, but it is different and it would be ignorant to pretend otherwise. […]
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The 5 Google Tools You NEED To Be Using To Succeed
Google is a household name and is the go-to resource when you want an answer to, well, anything! On average 3.5 billion searches are made on Google per day and 1.2 trillion […]
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Top 5 PPC Myths That Just Aren’t True
When it comes to Pay-Per-Click (PPC) advertising, misconceptions abound, keeping many businesses from harnessing its power. Let’s debunk these common PPC myths and show you how this marketing channel can be a […]
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How To Use The Google Disavow Tool
Link auditing is an essential process for all webmasters to get a clear picture of their complete backlink profile, which will then enable you to identify any bad links that you want […]
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Important Google Analytics Stats YOU Should Be Monitoring
Think you know all there is to know about your website? Wrong. If you’re a webmaster that is currently using an analytics tool such as Google Analytics (if you’re not, you should […]
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The Ultimate PPC Glossary & Cheatsheet
A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options […]
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The Ultimate SEO Glossary of SEO Jargon
A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your […]
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Keyword Match Types and Negative Keyword Match Types
Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. […]
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