Learning Materials

The Ultimate PPC Glossary & Cheatsheet

A Ads – When using Google AdWords for paid advertising, you are given many different ad options in which to populate with ad copy or a relevant advertorial graphic. Ad format options […]

Read More

The Ultimate SEO Glossary of SEO Jargon

A Above the fold – The term ‘above the fold’ is the technical term for the percentage of a web page that is visible on your monitor before you scroll. As your […]

Read More

Keyword Match Types and Negative Keyword Match Types

Keywords are crucial to PPC advertising success as they drive the entire PPC machine. Without keywords, your ads will not be triggered and will not appear in front of your desired audience. […]

Read More

How To Improve Your Ecommerce SEO Performance

Whether you have just begun your journey with an ecommerce website or are a fully established business with a loyal customer base, ecommerce SEO will be an important factor for driving potential […]

Read More

Costly PPC Mistakes

Whether you are managing your PPC campaign yourself in-house, or using an external PPC agency, you are likely to have invested a lot of time and money into setting up and managing your […]

Read More

A Guide to the Yoast SEO Plugin

There are a number of different SEO techniques that you can employ within your business’ online strategy, providing great benefits for the performance of your company website. Here is where on-page optimisation […]

Read More

What is HTTPS & What Does It Mean For SEO?

What is HTTPS? HTTPS stands for HyperText Transfer Protocol Secure. HTTPS is the method that serves a site in a secure environment, essentially meaning secure communication between a browser and webserver. By […]

Read More

How Does Redirection Impact SEO?

What is Redirection? Redirection is the process of forwarding one URL to another. Ensuring that you are using the correct type of redirect for your requirements is essential so that you are […]

Read More

Schema Structured Data

Schema structured data are snippets of information shown in search results in addition to the usual meta title and meta description. The additional data can take the form of reviews, site links, […]

Read More