Learning Materials

Optimise Your Organic Listings & Improve Your Click Through Rate

If you rely on Organic as your primary channel of traffic and leads, it is crucial that your organic presence is being recognised and that you are enticing people to click through […]

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Conversion Actions You Should Be Tracking

Implementing Google Analytics code on your site is a great way to start tracking and monitoring how users interact with your webpages, but it doesn’t stop there. Whilst standard Google Analytics implementation […]

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How To Use Google Search Console For SEO

When it comes to monitoring your web presence and website health, Google Webmaster Tools (now known as Google Search Console) is the most effective tool for identifying issues with your site such […]

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The Importance Of Knowing Your Buyer Persona

As a business owner, employee or otherwise you should know your buyer persona in order to be able to create content and marketing strategies that will appeal to them and encourage them […]

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Black Hat SEO Techniques That WILL Get Your Site Penalised

SEO has changed in the last 5 years, and has dramatically changed in the last 15. Is SEO dead? No, but it is different and it would be ignorant to pretend otherwise. […]

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The 5 Google Tools You NEED To Be Using To Succeed

Google is a household name and is the go-to resource when you want an answer to, well, anything! On average 3.5 billion searches are made on Google per day and 1.2 trillion […]

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Top 5 PPC Myths That Just Aren’t True

When it comes to Pay-Per-Click (PPC) advertising, misconceptions abound, keeping many businesses from harnessing its power.   Let’s debunk these common PPC myths and show you how this marketing channel can be a […]

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How To Use The Google Disavow Tool

Link auditing is an essential process for all webmasters to get a clear picture of their complete backlink profile, which will then enable you to identify any bad links that you want […]

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Important Google Analytics Stats YOU Should Be Monitoring

Think you know all there is to know about your website? Wrong. If you’re a webmaster that is currently using an analytics tool such as Google Analytics (if you’re not, you should […]

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