What is Google Tag Manager?

Google Tag Manager is a free online tool that enables webmasters to easily add, edit and update tracking on their webpages without hardcoding.

What Can Be Tracked Through Google Tag Manager?

  • Social engagement
  • Enquiries
  • Transactions
  • Conversions
  • Calls
  • Downloads
  • Newsletter/blog subscribes
  • Remarketing
  • (and more!)

Benefits of Google Tag Manager

We think that Google Tag Manager is the most streamlined and efficient way of tracking everything on your website. Here are some of the benefits of using Google Tag Manager:

No Hardcoding

The Google Tag Manager interface enables you to quickly make changes to the tags on your website without having to make complex code changes. This simplistic system means that a developer is not required to hardcode any elements once GTM is installed on every page you want to track. Google Tag Manager event tracking diminishes the need for codes to be added on every click, video and form submission that you want to track – all of this can be done through GTM using element attributes.


Google Tag Manager has a built-in debug feature which enables you to debug and preview all your changes live on your site before you publish which diminishes the chance of errors occurring and helps you identify any issues with your tags before publication.


Unlike Google Analytics, every time you publish changes through your GTM interface a new version is created and your previous version archived. This makes it incredibly easy to roll back to a previous version at a click of a button.

User Management

As the admin of your Google Tag Manager account you can easily manage who has permissions to read, edit and control the tags on your website. This prevents users who do not know how to use Google Tag Manager making errors.

Built-in Tag Functionality

Google Tag Manager already have an array of pre-set built in tags including Universal Analytics, Google AdWords conversion tracking and Linkedin Insights. As well as this, there is also a Custom HTML tag which enables you to add your own code if necessary.

Need help setting up Google Tag Manager? We over a bespoke Google Tag Manager set up service for websites of all sizes to make sure that you’re tracking all visits and enquiries that come through your website. Our search experts are all Google Tag Manager and Google Analytics certified so we can identify the right setup and tags you should be using. Get in touch now.