Learning Materials
Image SEO: How to Optimise Your Images for SEO
Overview Image SEO is the process of making website images easier for search engines to discover, understand and display in search results, while keeping them fast and accessible for users. This includes […]
Read More
Does Duplicate Content Hurt SEO?
Overview There is no general Google duplicate content penalty for having the same or very similar content available at more than one URL. The real SEO problem is that search engines may […]
Read More
How To Write SEO-Friendly Title Tags
What is a Title Tag? A title tag is used to give the user a brief insight into what a webpage will contain. The title tags you write appear in the search […]
Read More
Robots.txt Vs Meta Robots Tag: Which is Best?
Overview A robots.txt file controls which parts of a website search engine crawlers are allowed to access, while a meta robots tag controls whether an individual page should be indexed and how […]
Read More
What is Page Speed & How Can I Improve it?
On average, a user waits 3 seconds for a page to load before the wait time becomes too long and they decide to go back to the previous page or leave the […]
Read More
What Is On-Page SEO?
Overview On-page SEO is the process of improving the content, structure and HTML elements of individual webpages so search engines can understand them and users can find the information they need. It […]
Read More
Why Do You Need Mobile SEO?
Today, most people own a smartphone, using it to access the Internet for general information, social purposes, and even to buy goods. The increased usage of smartphones and tablets has made mobile […]
Read More
How to Write Meta Titles & Meta Descriptions for SEO
Overview As a practical guide, aim for meta titles of around 50 to 60 characters, or roughly 560 pixels, and meta descriptions of around 150 to 160 characters, or roughly 985 pixels. […]
Read More
What Are Internal Links & How Can They Improve SEO?
Internal links are links from one page on a domain to another on the same domain. In the past, webmasters spent a large amount of time gaining backlinks to their website in […]
Read More